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Lesson Plan
Curated OER

Hoops! There It Is!

For Teachers 5th
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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Lesson Plan
Curated OER

Tuck Everlasting and Economic Decision-Making

For Teachers 6th
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
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Lesson Plan
Curated OER

Presidential Campaigning

For Teachers 8th
Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...
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Lesson Plan
Curated OER

Behind the Ad: The Process of Producing a Political Commerical

For Teachers 9th - 12th
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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Lesson Plan
Curated OER

Consumerism and the Consumer Society

For Teachers 9th - 12th
High schoolers read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to...
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Lesson Plan
Curated OER

Civil War Telecollaborative Newspaper

For Teachers 5th
Fifth graders analyze the different points of view in the Civil War. They role-play a Southern citizen, write and publish a newspaper article, e-mail a partner, and create a class newspaper with articles, editorials, ads, and political...
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Worksheet
Curated OER

Ads Are Everywhere

For Students 5th - 6th
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Lesson Plan
Curated OER

Love And Marriage

For Teachers 4th
Fourth graders examine and compare Indian and American culture in order to develop a better understanding of both.
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Lesson Plan
Curated OER

Saving Money On Household Items

For Teachers 9th - 12th
Young scholars use sale ads to compare and contrast prices on groceries, electronics, appliances and other goods. Working in groups, students brainstorm ways to save money on these items. This lesson is intended for young scholars...
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Lesson Plan
Curated OER

Logos

For Teachers 9th - 12th
Learners create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
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Lesson Plan
Curated OER

Traditions and Transformations

For Teachers 6th - 9th
Students examine how traditions change over time. For this lesson on Jewish culture, students interview persons of the Jewish faith, write poems, and create murals that exemplify Jewish culture.
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Lesson Plan
Curated OER

Best Buy!!

For Teachers 6th - 8th
Students use newspaper ads to determine the best buy on products. They enter the information into a spreadsheet and then use word processing software to complete a written analysis, complete with graphs.
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Lesson Plan
Curated OER

Making Sense of Censorship

For Teachers 6th - 12th
Students create their own ratings systems with which to classify current pop cultural fare as suitable or unsuitable for Students.
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Lesson Plan
Curated OER

Multi-Dimensional Thinking

For Teachers 6th - 12th
Students brainstorm new technological devices that apply cutting-edge 3-D computer modeling software to benefit different professions.
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Lesson Plan
Curated OER

Tolerance: Gender Issues

For Teachers 9th - 12th
Students explore why some professions have been gender-dominant in the past. In this lesson plan, students identify some professions that have typically had one specific gender employed in the past, then research that job to see when it...
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Lesson Plan
Curated OER

Hazard Mitigation: Bioterrorism

For Teachers 9th - 12th
Students discuss different ways to spread infectious diseases. In this bioterrorism lesson, students model the rate of smoke emission using CalRoad software. They analyze the effects of airborne release of biological...
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Lesson Plan
Curated OER

Advertising

For Teachers 6th - 8th
Students listen to a guest speaker about the different types of advertising. Using research materials, they discover the laws about copyrighting material. They visit foreign websites to view their advertising and discuss how it is...
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Lesson Plan
Curated OER

Peddling Puccini

For Teachers 6th - 12th
Students explore the art of the opera. They listen to examples of opera and conduct research to find out more about the opera world. Then they develop advertisements that focus on aspects that might interest young people about opera...
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Lesson Plan
Curated OER

The American Home Front During WWII

For Teachers 4th - 8th
Students analyze World War Two era government propaganda, biographies, and historical data in order to better understand the effects on Americans at home. For this American Home Front During World War Two lesson, students compare...
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Curated OER

Savvy Surfers: Website Evaluation and Media Literacy

For Teachers 6th Standards
Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.
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Lesson Plan
Curated OER

Passing

For Teachers 5th - 9th
Students participate in possession games. After being divided into groups, students explore basic soccer techniques of passing. They participate in activities that utilize techniques of scoring, passing, and acting as a "bumper." As a...
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Lesson Plan
Curated OER

Public vs. Private

For Teachers 6th - 12th
Young scholars watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their...
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Lesson Plan
Curated OER

Time is In

For Teachers 9th - 12th
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
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Lesson Plan
Curated OER

Descriptive Verbs

For Teachers 3rd - 5th
Learners read a piece of literature and locate the descriptive verbs in the piece. For this descriptive verbs lesson, students understand the value of using descriptive verbs. Learners rewrite a story they've written with more...