Texas Education Agency (TEA)
Advertising, Special Events and Promotion
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
Curated OER
Political Advertisements
Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...
Curated OER
Creating Perpendicular Bisectors
Students create perpendicular bisectors. In this geometry lesson plan,students use a straight edge and protractor to create a perpendicular bisector. They graph line on the TI and analyze it.
Curated OER
Surviving AIDS
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Department of Education (Ireland)
Understanding Influences
"Understanding Influences," a richly detailed, carefully scaffolded unit, asks middle and high school scholars to examine how internal and external factors like friends, media, and society influence their attitudes and behaviors.
American Statistical Association
Chocolicious
To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal.
Curated OER
Imus: How much free speech is too much?
Learners read background about Don Imus and his comments about the Rutgers women's basketball team. They explore current interpretation of the First Amendment, including that of commercial speech. Students present the findings to class...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Alabama Department of Archives and History
Alabama's Secession in 1861: Embraced with Joy and Great Confidence. Why?
From December 20, 1860 to June 8, 1861, eleven states seceded from the Union. Alabama seceded on January 11, 1861. Why did so many white Alabamians want to secede? Why did they believe the South could win the war? These are the essential...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Schoolwires
12th Grade Expository Reading and Writing Research Project
The beauty in this resource is the lengthy list of highly charged, controversial-issue research topics. Categories include issues of race, politics, law, environment, education, athletics, gender, and technology. After selecting a topic,...
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
Teach Engineering
Model Heart Valves
Small groups use the knowledge learned about the heart to design and build a prototype of an artificial heart valve. The teams demonstrate the functionality of their valve. They are also responsible for creating a pamphlet that describes...
Curated OER
Pet Guess Who
Est-ce que ton animal grand ou petit? Pair up your beginning French speakers for a game of Pet Guess Who! Using pet advertisements from newspapers or the Internet, pairs try to guess what kind of animal their partner has. Also, use the...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Curated OER
Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Nemours KidsHealth
Eating Disorders: Grades 6-8
Raise awareness of eating disorders with a two-activity lesson with middle schoolers reading articles to gather background information and then create audio messages and advertisements that promote healthy self-esteem and body image.
Curated OER
I Can Buy Anything I Want: Consumer Debt and Social Responsibility
A clear, comprehensive overview of consumer debt, credit, interest, international currency, and social responsibility, this 45-minute session falters in the application stage. You'll need to create a way for learners to demonstrate their...