Curated OER
Carter’s Approach to Facing the Energy Crisis
Students examine President Carter's stance on the energy crisis of the 1970s. In this energy crisis lesson, students analyze primary sources that feature the crisis during Carter's term. Students script and produce advertisements to...
Curated OER
From the Farm to Your Table: Where Does Our Food Come From?
Students discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...
Curated OER
Kinder Bakeshop
Students create a bakery where they sell cookies for a week. Students identify and interpret how to make their own money and deposit it into their bank accounts. Students also identify how to withdraw money from these accounts in order...
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Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Colonial Broadsides and the American Revolution
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
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Instantaneous Rate of Change of a Function
Pupils draw the graph of a door opening and closing over time. They graph a given function on their calculators, create a table of values and interpret the results by telling if the door is opening or closing and evaluate the average...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Consumerism
Learners examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
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MEDIA COLLAGE
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
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Reducing Ecological Footprint Ads
Students examine the impact of geological footprints. In this geography skills instructional activity, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate...
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Advertising sales
High schoolers examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Team Up for Sports Marketing
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Self-Promotion
Students create "assemblage boxes" displaying representations of themselves and the importance they see in their own lives. This middle school level lesson emphasizes the art of American artist Sarah Goodridge who has success in the...
Creative Educator
Dream Room Design
Junior designers brainstorm the elements that a bedroom might have, such as a bed, television, and dresser. They identify which items are needs and which are desires. They practice measurement skills in the classroom by determining its...
Curated OER
Horse Character: Ceramics Lesson
Animals oftentimes elicit various characteristics which make them symbolic or representative of human feeling, action, or emotion. The class creates horse characters out of clay to show character action and symbolism. This is a great...
Curated OER
Find The Hidden Message: Media Literacy in Primary Grades
Learners practice listening to and reading various types of media and text. In groups, learners use video, newspapers, magazines, and more to compare and contrast different types of information. They identify the differences between fact...
Curated OER
Ratios, Rates, Percent and Nutrition
Examine food labels to determine percentage of fat and sugar to total calories with middle schoolers. Daily nutritional guidelines are discussed and learners will decide how well their foods fit into a healthy diet. In the provided...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Caucus 101
Linkage Institutions: Interest Groups: Option A
How are elections really run and won? Learn about special interest groups, super PACs, and lobbyists with an engaging lesson about the caucus process. Young voters research specific interest groups and analyze their part in previous and...
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Social Effects of WWII on South Carolina
Pupils study the history of South Carolina and the impact World War II had on the state. In this WWII history activity, students research the social effects incurred from WWII on the people of South Carolina. Pupils develop an outline of...
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The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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A Monster of a Metaphor
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...