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Lesson Plan
Curated OER

Carter’s Approach to Facing the Energy Crisis

For Teachers 9th - 12th
Students examine President Carter's stance on the energy crisis of the 1970s. In this energy crisis lesson, students analyze primary sources that feature the crisis during Carter's term. Students script and produce advertisements to...
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Lesson Plan
Curated OER

From the Farm to Your Table: Where Does Our Food Come From?

For Teachers 3rd - 5th
Students discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...
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Lesson Plan
Curated OER

Kinder Bakeshop

For Teachers K
Students create a bakery where they sell cookies for a week. Students identify and interpret how to make their own money and deposit it into their bank accounts. Students also identify how to withdraw money from these accounts in order...
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Lesson Plan
Curated OER

Whose Feat?

For Teachers 6th - 12th
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Lesson Plan
Curated OER

Colonial Broadsides and the American Revolution

For Teachers 6th - 8th
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
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Lesson Plan
Curated OER

Instantaneous Rate of Change of a Function

For Teachers 10th - 12th Standards
Pupils draw the graph of a door opening and closing over time. They graph a given function on their calculators, create a table of values and interpret the results by telling if the door is opening or closing and evaluate the average...
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Lesson Plan
Curated OER

Target Audience

For Teachers 9th - 12th
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Lesson Plan
Curated OER

Consumerism

For Teachers 6th - 12th
Learners examine the techniques that companies use to sell their products.  In this consumerism lesson students create an ad for a company and create a handcrafted butterfly. 
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Lesson Plan
Curated OER

MEDIA COLLAGE

For Teachers K - 12th
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
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Lesson Plan
Curated OER

Reducing Ecological Footprint Ads

For Teachers 5th - 8th
Students examine the impact of geological footprints. In this geography skills instructional activity, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate...
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Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
High schoolers examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Lesson Plan
Curated OER

Self-Promotion

For Teachers 6th - 8th
Students create "assemblage boxes" displaying representations of themselves and the importance they see in their own lives. This middle school level lesson emphasizes the art of American artist Sarah Goodridge who has success in the...
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Lesson Plan
Creative Educator

Dream Room Design

For Teachers 3rd - 6th Standards
Junior designers brainstorm the elements that a bedroom might have, such as a bed, television, and dresser. They identify which items are needs and which are desires. They practice measurement skills in the classroom by determining its...
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Lesson Plan
Curated OER

Horse Character: Ceramics Lesson

For Teachers 4th - 6th
Animals oftentimes elicit various characteristics which make them symbolic or representative of human feeling, action, or emotion. The class creates horse characters out of clay to show character action and symbolism. This is a great...
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Lesson Plan
Curated OER

Find The Hidden Message: Media Literacy in Primary Grades

For Teachers K - 2nd
Learners practice listening to and reading various types of media and text. In groups, learners use video, newspapers, magazines, and more to compare and contrast different types of information. They identify the differences between fact...
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Lesson Plan
Curated OER

Ratios, Rates, Percent and Nutrition

For Teachers 6th - 8th
Examine food labels to determine percentage of fat and sugar to total calories with middle schoolers. Daily nutritional guidelines are discussed and learners will decide how well their foods fit into a healthy diet. In the provided...
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Lesson Plan
Curated OER

Hype!

For Teachers 10th - 12th
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Lesson Plan
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Caucus 101

Linkage Institutions: Interest Groups: Option A

For Teachers 9th - 12th
How are elections really run and won? Learn about special interest groups, super PACs, and lobbyists with an engaging lesson about the caucus process. Young voters research specific interest groups and analyze their part in previous and...
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Lesson Plan
Curated OER

Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Lesson Plan
Curated OER

Social Effects of WWII on South Carolina

For Teachers 4th - 6th
Pupils study the history of South Carolina and the impact World War II had on the state. In this WWII history activity, students research the social effects incurred from WWII on the people of South Carolina. Pupils develop an outline of...
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Lesson Plan
Curated OER

The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Lesson Plan
Curated OER

A Monster of a Metaphor

For Teachers 7th - 12th
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...
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Lesson Plan
Curated OER

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...