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Lesson Plan
Curated OER

TV Without the Television

For Teachers 6th - 12th
Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
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Lesson Plan
Curated OER

Cabri Jr. - Getting Started with Triangles

For Teachers 9th - 12th Standards
Young scholars explore a basic triangle construction. In this beginning geometry lesson, students investigate the steps to necessary to create an equilateral triangle with Cabri Jr.;
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Lesson Plan
Curated OER

The Persuasive Message

For Teachers 8th
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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Lesson Plan
Curated OER

Create a Popstar

For Teachers 8th - 10th
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience!

For Teachers 6th - 8th
Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Lesson Plan
Curated OER

Magazine Dollars and Sense

For Teachers 6th - 12th
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Lesson Plan
Curated OER

An Honest Cigarette Ad?

For Teachers K - 8th
Learners recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
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Lesson Plan
Curated OER

Body Image

For Teachers 5th
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Lesson Plan
Curated OER

Papa's Got A Brand New Bag

For Teachers 6th - 12th
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
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Lesson Plan
Curated OER

BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET

For Teachers 3rd - 5th
Learners are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
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Lesson Plan
Curated OER

Tobacco

For Teachers 5th - 8th
Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
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Lesson Plan
Curated OER

U.S. Geography: The Midwest

For Teachers 3rd - 5th
Young scholars research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the...
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Lesson Plan
Curated OER

Product Persuasion

For Teachers 5th - 8th
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Lesson Plan
Curated OER

This Is Your Brain on Pot

For Teachers 6th - 12th
Students explore the causes and effects of marijuana addiction and research how THC affects different areas of the brain. They synthesize their knowledge by creating print advertisements that inform teenagers about the physiologic danger...
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Lesson Plan
Curated OER

Music Favorites and Place Value

For Teachers 4th
Fourth graders view CD ads and create a chart about an imaginary CD purchase.  In this CD lesson plan, 4th graders calculate various cost connected with the CD's at the regular price and on sale. Students write a paragraph about the...
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Lesson Plan
Curated OER

History In the House

For Teachers 5th - 7th
Young scholars analyze primary sources. In this historical analysis lesson, students will closely examine the household objects that most impact their lives. Young scholars will use research, analysis, and class discussion to draw...
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Lesson Plan
Curated OER

Providing a Helping Hand

For Teachers 3rd - 5th
Students examine the concept of philanthropy. In this service learning activity, students create charts that display how corporate sponsorships benefit communities.
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Lesson Plan
Curated OER

Self Portrait on Paper

For Teachers 3rd - 5th
Students are guided into creating their own self-portrait in steps using colored pastels. They also use their self-portraits as a springboard to write a personal narrative. This is a cool lesson!
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Lesson Plan
Curated OER

Interpreting Selected Works of Art from the 20th Century African-American Experience

For Teachers 10th - 12th
Students examine pieces of art by African-American artists in the 20th Century. For each piece, they are shown slides of the artwork and others by the artist to identify the techniques used. In groups, they discuss and research the...
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Lesson Plan
PBS

Elasticity of Demand

For Teachers 9th - 12th
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided worksheet,...
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Lesson Plan
Curated OER

The Reel World

For Teachers 6th - 12th
Students explore the ways in which the New York Times column 'Taking the Kids' analyzes whether or not current movies are appropriate for different ages of Students. They explore past articles from the column and create movie posters.
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Lesson Plan
Curated OER

At Your Service

For Teachers 6th - 12th
Students discuss various volunteer activities and read how New York City organizes its volunteer efforts. They create their own databases compiling volunteer opportunities and write reflective essays on how volunteers help their...