English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
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How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
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Advertisement
Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this activity presents a sample and readers are asked to identify...
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Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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Author's Purpose
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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The Learning Network: Fill-In Super Bowl Ads
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
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Phenomenology Lesson Plan #3: Content Part 2
Students examine magazine advertisements to identify how the product is being sold to the consumer. They work together in groups to respond to ads and explain why they are successful.
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Pictures and Slogans Persuade an Audience!
Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Business: What Are Advertisers Selling?
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
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The Use of Printed Page- Newspapers, magazines and advertising
Students study the process of making paper. In this papermaking lesson students see the benefits of a printed page and creat their own paper.
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Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
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Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
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Image Reform
Students cut random pictures from magazines. In groups, students share their images with each other and explain what they liked about the picture. After creating a collage of the pictures, students tell a story about something personal...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Are You For Real?
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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Tobacco
Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
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For Sale - Ageless Water
Students discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.