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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Market Prices
Second graders understand that prices change. In this business, price and labor lesson, 2nd graders define the words market and price. Students read Arthur's Funny Money and answer questions related to earning and spending money....
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Market Structure and Competition
Learners explore the role of government in the economy market. In this economics lesson, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are trying to...
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Identifying potential target markets
Students analyze data. In this secondary mathematics lesson plan, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and...
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
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Market Analysis
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
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Market Research
Learners examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
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The Marketing Mix
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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Starting Your Own Business
Fifth graders read a book and complete several correlating activities to learn how to start their own business. In this economic and math lesson plan, 5th graders read the book The Toothpaste Millionaire. Students define the term...
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What Goes Up Must Come Down
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
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The Four P's of Marketing
Students explore how product, price, place and promotion play key roles in the marketing mix.
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Organizing a Business Trip: A Technolgy-Integrated Project
Pupils research the Internet to gather information about silk and make travel arrangements for a business trip. They create a memo to participants, create a database of suppliers, a letter to suppliers, design company letterhead and fax...
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Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
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Market Structure: Oligopolies
Students investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
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Lemonade Business Stock Market Intro
Students role play as business owners in order to learn about how certain aspects of business works. In this 3rd - 6th grade lesson plan, students experience creating and running their own business, including earning profits and...
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Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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Risky Business - Or Not!
Students explore the concept of the stock market. In this stock market lesson, students discuss the stock market and how it works. Students hypothesize what makes a stock price go up or down. Students watch a short video about the...
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Using a spreadsheet and the Internet to learn about stock market performance
Students record the progress weekly of a business of their choice on the stock market, graph those results, research and report on current news and how it pertains to the companies recent performance.
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COULD YOU START A BUSINESS?
Students learn how a business starts and finds financial independence. In this lesson, students learn the struggle of financial management, the costs of running a business and how to keep a budget.
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We're On Display
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
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What Drives the Stock Prices?
Students discover that earnings drive stock prices. They look for earnings growth from the continuing operations of a business. They also use price-to-earnings ratio as one of the tools in choosing stocks for the Global Stock Game.
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Micro-finance Challenge
Students play a micro-finance game. in this global economy lesson, students play a game that assists them in concepts of micro-finance. Students will also watch a business development video and explore additional resources.
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Lesson 9 What are the Indices of Investing?
Students explore the benchmarks that measure the ups and downs of the stock market. They also set up a diversified portfolio and trade stock indices for the Global Stock Game (GSG).