Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Curated OER
The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...