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Lesson Plan
Curated OER

Lesson 2 How Do You Find Stock Symbols?

For Teachers 7th - 12th
Students practice finding stock symbols by company, industry, and country. Stock symbols are necessary to find company information such as stock charts, news, and financial data on the Internet.
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Lesson Plan
Curated OER

On Market Street

For Teachers 2nd
Second graders study basic facts about consumers and consumer goods. The book "On Market Street" is used in this instructional activity.
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Lesson Plan
Curated OER

Seed to Market

For Teachers 6th - 8th
Students research using a variety of materials and technology. They explain the specifics of growing crops. They use mathematics in common business calculations.
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Lesson Plan
Curated OER

The Stock Market-Tracking and Picking Stocks

For Teachers 7th - 8th
Students interpret the stock market. They pick preferable stocks based on price to earnings ratios listed in the quotes. They practice using fractions and decimals to calculate the cost of selling and buying various stocks using...
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Lesson Plan
Curated OER

The Slave Market: Not Just a Southern Institution

For Teachers 4th
Fourth graders analyze the existence of slavery in the North. In this slavery instructional activity, 4th graders research primary and secondary sources regarding Dutch colonial slavery in New York. Students consider how archeology made...
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Lesson Plan
Curated OER

The Xmas Factor

For Teachers 6th - 10th
Young scholars examine the mass marketing of Christmas. In this gift giving lesson, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
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Lesson Plan
Curated OER

Google Goes Public

For Teachers 7th - 12th
Students investigate how to invest in the stock market. They research how to be a smart stock investor by visiting a variety of websites that deal with the topic.
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Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Lesson Plan
Curated OER

The Ice Cream Shop

For Teachers 2nd
Second graders read books about ice cream and plan an ice cream sundae party for the class. They research ingredients and determine how much the party cost each student. They hold a mock opening for an ice cream store and have their party.
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Lesson Plan
Curated OER

Hoodia Hoodoo

For Teachers 9th - 12th
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Lesson Plan
Curated OER

Market Structure: Oligopolies

For Teachers 10th - 12th
Students view a PowerPoint presentation on oligopolistic market structures. They conduct further research on a specific industry and comment on the extent to which it represents characteristics of an oligopolistic market structure.
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Lesson Plan
Curated OER

Contestable Markets

For Teachers 12th - Higher Ed
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
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Lesson Plan
Curated OER

The Labour Market: Flexibility

For Teachers 9th - 12th
Students divide into groups to research and produce a short summary outlining the operation of the labour market in the UK. They use supply and demand diagrams to illustrate their discussion.
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Worksheet
Federal Reserve Bank

Quantitative Easing Explained

For Students 9th - 12th Standards
Dig deeper into the financial crisis of 2008 in the United States and actions taken by the federal government, including the bailouts and purchase of institutions as Fannie Mae and Freddie Mac, to bolster financial market conditions.
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Worksheet
Federal Reserve Bank

Why Scarce Resources Are Sometimes Unemployed

For Students 9th - 12th Standards
Why do markets operate inefficiently when the world's resources are so limited? Review the various types of unemployment that exist and why some resources, especially human resources, go unused.
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Lesson Plan
Curated OER

Malaysia: Foreign Investment Returns

For Teachers 10th - 12th
Young scholars examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
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Lesson Plan
Curated OER

Japan: Farmers Face Global Competition

For Teachers 10th - 12th
Students examine the history of Japanese farming and current international farming issues. They conduct Internet research, create a chart to illustrate the history of farm products in Japan, and simulate a WTO meeting.
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Unit Plan
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Curated OER

Build Your Dream Science Lab

For Teachers 6th - 8th Standards
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
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Lesson Plan
National First Ladies' Library

Learning to Be Consumers: The Emergence of Catalogs and Advertising

For Teachers 9th - Higher Ed
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
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Lesson Plan
Curated OER

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
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Lesson Plan
Curated OER

The Good, The Bad, The Ugly

For Teachers 6th
Sixth graders examine the causes of the stock market crash of 1929.  In this integrated math/history unit on the stock market, 6th graders study, research, and read stocks, visit a local bank, and create a PowerPoint to show the finished...
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Lesson Plan
Curated OER

Stock Tables: Scavenger Hunt

For Teachers 6th - 10th
Students investigate how to read stock tables and research stock tables in newspapers or on the Internet. They discuss how they would invest $1000 in stock, examine how to keep track of their shares online, and complete a worksheet in...
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Lesson Plan
Curated OER

Researching Stocks on New York Stock Exchange

For Teachers 6th
Sixth graders research to find background information and stock history over the last year about a company listed on the NYSE. They evaluate whether or not they should "invest" in that company. They write a persuasive essay outlining...
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

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