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Unit Plan
Education Bureau of Hong Kong

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
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Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
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Lesson Plan
News Literacy Project

InfoZones

For Teachers 4th - 12th Standards
Not all information is created equal. Scholars embark on a gallery walk around the classroom to view six examples of information and identify their primary purposes. Next, pupils complete a graphic organizer to evaluate the different...
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Activity
Florida Center for Reading Research

Vocabulary: Word Meaning, Inside Information

For Teachers 2nd - 3rd Standards
Support the acquisition of content area vocabulary with this foldable resource. With space for studying three new terms, pupils determine the definition, write a sentence, and provide examples for each word.
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Interactive
Howard Hughes Medical Institute

DNA Sequence Assembly

For Students 9th - 12th Standards
Oncologists use DNA sequence data to identify specific cancers and offer more targeted treatments. Grasp an understanding of the complexity involved by learning how the body sequences and assembles DNA. Eager scientists explore the...
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Interactive
Howard Hughes Medical Institute

The p53 Gene and Cancer

For Students 9th - 12th Standards
Is understanding the p53 gene the key to kicking cancer? Introduce a most-important protein through a presentation with colorful diagrams, simulations, and brief lectures. Viewers discover how p53 works, the cellular processes it...
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Lesson Plan
Newseum

Explore the Information Universe

For Teachers 7th - 12th Standards
Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....
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Lesson Plan
Media Smarts

Looking at Food Advertising

For Teachers 4th - 8th Standards
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
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Lesson Plan
Macmillan Education

Study Skills

For Teachers 6th - 12th
Good study habits are key to success in school. The activities in this packet are designed to get kids thinking about improvements they could make in their study habits.
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Lesson Plan
Curated OER

Behind the Camera

For Teachers 5th - 8th
Scholars, in groups, gather information relating to community health care. Using video and digital cameras, they interview members of a health center staff. They then compile digital images, select music, and narrate a story about their...
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Lesson Plan
Curated OER

Library Skills Review

For Teachers 6th - 8th
Middle schoolers review library skills by rotating through teacher-created learning stations covering various topics. They discuss plagiarism, work on Almanac practice as a team, complete practice using indexes, and an abstracts handout...
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Lesson Plan
Curated OER

Plan an Advertising Campaign to Attract New Citizens

For Teachers 5th - 8th
Students examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
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Lesson Plan
Curated OER

Understanding Persuasive Writing

For Teachers 9th - 12th
High schoolers give examples of how the media glamorize violence and desensitize viewers to the horrors of real acts of violence. They identify factors in addition to the media that contribute to the problem of violence in society.
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Lesson Plan
Curated OER

The Whole World is Watching: Iran, 2009

For Teachers 7th - 12th
Students study the impact of social media. In this Iranian election lesson plan, students examine the outcome of the 2009 election and the public protests that followed it. Students determine how citizen journalism informed people around...
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Lesson Plan
Curated OER

Pathfinders: Using Information Resources

For Teachers 8th
Eighth graders gather and use information on a chosen topic for a hypothetical research paper. They use organizational features of printed text, the Internet, and other media to locate information and choose a specific topic.
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Lesson Plan
Curated OER

Persuasive Poster

For Teachers 8th - 12th
Young scholars examine the effects of visual media in advertising/propaganda and how posters can influence a person's ideas. They create their own persuasive poster to convey a chosen message.
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Lesson Plan
Curated OER

Bird Up

For Teachers 3rd
Third graders identify basic physical and behavioral characteristics of birds and how they adapt to their environments. To organize and share scientific information with peers. They discuss similarities and differences among birds....
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Lesson Plan
Curated OER

It's Just a Game?

For Teachers 6th - 12th
Students consider their attitudes toward concrete and abstract violence in the media before developing hypotheses that assess the effect of gender and age on people's attitudes toward such violence and designing a survey to test those...
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Lesson Plan
Curated OER

Case Studies in Journalistic Ethics - Number 3

For Teachers 9th - Higher Ed
Learners investigate ethical decision making when using photos in journalism. In this ethics in journalism lesson plan, students read about the ethical use of images in media, discuss recent controversial photos, and look at online case...
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Lesson Plan
Curated OER

Literary Criticism

For Teachers 6th - 12th
Students evaluate and debate whether movies, television shows, and other mass media cause violent behavior in students and whether books are the same as or different from these other media in their potential for causing violent behavior...
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Lesson Plan
Curated OER

National Tragedy, Global Response

For Teachers 6th - 12th
Students explore how different people on local, national and international levels respond to a destructive natural disaster and the needs of its victims and how various facets of the media cover such an event. The August 1999 earthquake...
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Lesson Plan
Curated OER

Saving Face

For Teachers 6th - 12th
Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.
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Lesson Plan
Curated OER

It's On Sale

For Teachers 1st
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
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Lesson Plan
Curated OER

Exploring the Self

For Teachers 9th - 12th
Students examine a variety of songs, poems, and books exploring and analyzing the theme of self reliance and being true to one's self. They write a poem, essay, or letter that captures their true spirit and individuality and then they...

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