Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
News Literacy Project
InfoZones
Not all information is created equal. Scholars embark on a gallery walk around the classroom to view six examples of information and identify their primary purposes. Next, pupils complete a graphic organizer to evaluate the different...
Florida Center for Reading Research
Vocabulary: Word Meaning, Inside Information
Support the acquisition of content area vocabulary with this foldable resource. With space for studying three new terms, pupils determine the definition, write a sentence, and provide examples for each word.
Howard Hughes Medical Institute
DNA Sequence Assembly
Oncologists use DNA sequence data to identify specific cancers and offer more targeted treatments. Grasp an understanding of the complexity involved by learning how the body sequences and assembles DNA. Eager scientists explore the...
Howard Hughes Medical Institute
The p53 Gene and Cancer
Is understanding the p53 gene the key to kicking cancer? Introduce a most-important protein through a presentation with colorful diagrams, simulations, and brief lectures. Viewers discover how p53 works, the cellular processes it...
Newseum
Explore the Information Universe
Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
Macmillan Education
Study Skills
Good study habits are key to success in school. The activities in this packet are designed to get kids thinking about improvements they could make in their study habits.
Curated OER
Behind the Camera
Scholars, in groups, gather information relating to community health care. Using video and digital cameras, they interview members of a health center staff. They then compile digital images, select music, and narrate a story about their...
Curated OER
Library Skills Review
Middle schoolers review library skills by rotating through teacher-created learning stations covering various topics. They discuss plagiarism, work on Almanac practice as a team, complete practice using indexes, and an abstracts handout...
Curated OER
Plan an Advertising Campaign to Attract New Citizens
Students examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
Curated OER
Understanding Persuasive Writing
High schoolers give examples of how the media glamorize violence and desensitize viewers to the horrors of real acts of violence. They identify factors in addition to the media that contribute to the problem of violence in society.
Curated OER
The Whole World is Watching: Iran, 2009
Students study the impact of social media. In this Iranian election lesson plan, students examine the outcome of the 2009 election and the public protests that followed it. Students determine how citizen journalism informed people around...
Curated OER
Pathfinders: Using Information Resources
Eighth graders gather and use information on a chosen topic for a hypothetical research paper. They use organizational features of printed text, the Internet, and other media to locate information and choose a specific topic.
Curated OER
Persuasive Poster
Young scholars examine the effects of visual media in advertising/propaganda and how posters can influence a person's ideas. They create their own persuasive poster to convey a chosen message.
Curated OER
Bird Up
Third graders identify basic physical and behavioral characteristics of birds and how they adapt to their environments. To organize and share scientific information with peers. They discuss similarities and differences among birds....
Curated OER
It's Just a Game?
Students consider their attitudes toward concrete and abstract violence in the media before developing hypotheses that assess the effect of gender and age on people's attitudes toward such violence and designing a survey to test those...
Curated OER
Case Studies in Journalistic Ethics - Number 3
Learners investigate ethical decision making when using photos in journalism. In this ethics in journalism lesson plan, students read about the ethical use of images in media, discuss recent controversial photos, and look at online case...
Curated OER
Literary Criticism
Students evaluate and debate whether movies, television shows, and other mass media cause violent behavior in students and whether books are the same as or different from these other media in their potential for causing violent behavior...
Curated OER
National Tragedy, Global Response
Students explore how different people on local, national and international levels respond to a destructive natural disaster and the needs of its victims and how various facets of the media cover such an event. The August 1999 earthquake...
Curated OER
Saving Face
Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
Exploring the Self
Students examine a variety of songs, poems, and books exploring and analyzing the theme of self reliance and being true to one's self. They write a poem, essay, or letter that captures their true spirit and individuality and then they...