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Sweet-Talkers
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
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Creating the Goods
Students market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
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Performance Event
Students examine the media by writing a compare/contrast paragraph. For this mass communications lesson, students identify and discuss the main sources of information for Americans in today's age. Students analyze pictures of people...
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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The Role of the Media
Students analyze the role of media in the Gulf War after watching a video series. They participate in a small group simulating a specific group from the film. They discuss issues with their group and then participate in a whole class...
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Beneath the News: Who's Doing What to Whom, and Who Cares?
Learners investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.
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Meet the Press
Students use various types of media to research a historical event of their choice that affects a large language group. In groups, they write a news story and present it to the class. They must note the relevance and impact to the...
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Racial Stereotypes in the Media
Students examine how stereotypes function in the media. They discuss the role and nature of stereotypes, watch a clip from the movie, 'Bend It Like Beckham,' and write a response paper about cultural representations in the movie.
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Media File Types
Students read about several different media file formats and determine which one is best used in specific situations. They go to different sites and read about the different media formats. Students then answer the questions that are...
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Multi-Media Still Life
Students create a multi-media collage still life that reinforces basic skills taught in art class. They use watercolor, markers, gluing and cutting skills.
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Media and the Weather
Young scholars research an historical weather disaster and create a group media presentation emphasizing the importance of weather around the world and on the sea. Presentation is in the format of a T.V. news story, a radio news story,...
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One Event: Different Perspectives
Watch selected scenes from the mini-series, The Path to 9/11, and then have your class download and explore the 9/11 Commission Report. How are these two sources similar and different? Have your learners summarize each source and compare...
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"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
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Finding and Authenticating Online Information on Global Development Issues
Students discover how to find authoritative resources. In this research skills lesson, students examine strategies for using the Internet effectively to research global development issues.
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Idea-Noun Definition: Source Searching
A great idea for showing language arts pupils the universality of themes, even in the real world! Have class members choose an idea-noun (peace, justice, war, love, etc.) at the beginning of the year or semester. They complete weekly...
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That Is Not My Opinion!
Being an informed citizen requires distinguishing fact from opinion and understanding persuasion methods. Secondary learners evaluate newspaper editorials. They read opinion pieces, identify the writer's purpose and position on an issue,...
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Using Informational Books: Index, Table of Contents & Alphabetical Order
Students recall and use previous knowledge of the library's reference and nonfiction sections. Also they utilize various forms of reference (encyclopedias & dictionaries) and nonfiction books.
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Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Developing a Global Perspective for Educators
The Lorax - Language
First graders identify text features and how they communicate meaning to the reader. In this media literacy instructional activity, learners view the movie The Lorax and discuss how students from another country would respond to this...
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Radio Free America?
Learners explore the controversy over the recent FCC vote to loosen restrictions on media ownership. After researching the background and position of local radio stations, students evaluate and make recommendations about free speech.
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Teen Scene
Students examine what teenagers value most, and discuss the trend of decadent sixteenth birthday parties. They read an article, analyze forms of teen-focused media, and create a visual presentation on their media analysis.
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Rotating Table Art
Students use a variety of art media to create a picture. In this mixed media instructional activity, students choose media as they move from one table to another. At each table they add to their picture from the media at that...
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Doing Dewey Decimal
Students examine the Dewey Decimal System and locate books in the nonfiction section. They examine a shelf of books and try to determine how the books are arranged, then watch a short video "Media Mania." Students then match construction...
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Same News, Different Stories
Students compare the news angle, information sources and construction of different news reports about the death of Al Qaeda's leader in Iraq, Abu Musab al-Zarqawi. They analyze how various media outlets report on a different news story.
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