Overcoming Obstacles
Listening Responsibly
Responsible speaker + critical listener = effective communication is the equation at the heart of a responsible listening lesson about the power of words. Class members view the clip of the courtroom scene from the film A Few Good Men...
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
Writing a Commercial
Young scholars create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Scholastic
My Favorite Activity (Grades K-2)
Scholars discuss the many ways they use persuasion in their everyday lives and brainstorm specific ideas for encouraging someone to do something. With the list of persuasive techniques they made, young writers complete a graphic...
Prestwick House
Author’s Purpose in Reagan’s “Tear Down This Wall” Speech
President Ronald Reagan's "Tear Down This Wall" speech, delivered on June 12, 1987 before the Berlin Wall, provides class members with an opportunity to examine three key aspects of informational text: author bias, the use of facts and...
Curated OER
Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...
Curated OER
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
Curated OER
Advertising
For this advertising worksheet, learners answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.
Curated OER
Persuasive Tactics in Media
Learners present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics activity, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
Curated OER
Writing to Argue
Students write an argument using a clear structure and argumentative techniques. In this persuasive writing lesson, students brainstorm, write, and peer edit an argumentative essay. Worksheets include the prompt, facts and quotes, and a...
Curated OER
The Persuasive Letter
Students explore techniques used in persuasive writing. After studying editing marks and business letters, they complete a business letter activity. As a class, students volunteer to read a business letter and make corrections on the...
Curated OER
Georgia Performance Standards Framework for ELA Unit 3-7th Grade
Seventh graders explore persuasive writing using the city life and the country life as focus topics. In this persuasion lesson, 7th graders read "The Town Mouse and the Country Mouse" in an attempt to determine the pros and cons of both...
Newseum
Decoding an Editorial Cartoon
What advantages do political cartoons have over written editorials? Scholars discuss the topic by exploring editorial cartoons. Working in small groups, pupils analyze an Uncle Sam cartoon and complete a worksheet. As a fun extension,...
Polk Bros Foundation
Harold Washington's Acceptance Speech - April 12th, 1983
Harold Washington forged a coalition of voters and won the Chicago mayoral election of 1983. In doing so he became the first black mayor of that racially and ethnically divided city. Excerpts from his speech are included in a worksheet...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Facing History and Ourselves
Life for German Youth in the 1930s: Education, Propaganda, Conformity, and Obedience
The German youth faced an onslaught of propaganda when they went to school, thanks to the Nazi regime led by Hitler during World War II. Pupils relate their education experiences to German youth by analyzing primary source readings,...
Curated OER
Mastermind
Students observe the differences and similarities between "masterpieces" and mass-produced objects. They analyze the value of masterpieces and mass-produced items. Students persuade panel members to accept items that they recommend into...
Curated OER
Persuasive Elements
Investigate letters to the editor and their persuasive qualities. Break your class into reading groups and give each one a different article. As they read, they complete a graphic organizer to record their thoughts and opinions. There is...
Achievement Strategies
CCSS Unit Design Template for Art
Art classes, like any lab class, require extensive preplanning and set-up time. Use this planning template in the quiet before the storm to identify the equipment and materials that will be needed, the procedures and processes...
Curated OER
Writing A Speech Lesson Plan
Students write persuasive speeches. In this speech lesson, students discuss the attributes of persuasive speeches and then write their own persuasive speeches regarding topics of their choosing.
Curated OER
What Difference Does A Name Make?
Students view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...
Curated OER
Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Curated OER
Smiles Change the World
Students develop speaking and listening skills while evaluating a list. In this consensus lesson, students define consensus and discuss how it might be used at recess. After students understand how consensus works, students review and...