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The Art Of Persuasion
Students engage in a lesson that focuses upon the use of persuasive speech. They conduct research into the famous sayings used by sideshow owners and performers from the Old West. Students then create advertisements for shows that could...
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How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
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Black and Blue
Students create print advertisements that persuade viewers to visit African-American history museums by detailing their artistic, cultural, and historical benefits.
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Jumping Off the Bandwagon
Teach your class to be critical consumers by studying persuasion in advertising.
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
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A Likely and Unlikely Match: Frida and Diego
Delve into the fascinating relationship between Frida Kahlo and Diego Rivera using this resource. Learners discuss the lives of these famous artists, and talk about the ways Frida Kahlo incorporated elements of this tumultuous...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Lady Macbeth's Cure
Students role-play the position of Lady Macbeth's nurse. They are to create a project or service that can cure her sleepwalking. They create their own commerical to sell their product.
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Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
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The Clone Age
Students relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
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Understanding Propaganda Throughout History
The exploration of propaganda can provide a motivating way for students to learn about history.
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product,...
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Advertising Gimmicks - Critical Thinking Required
Learners identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Interpreting Selected Works of Art from the 20th Century African-American Experience
Students examine pieces of art by African-American artists in the 20th Century. For each piece, they are shown slides of the artwork and others by the artist to identify the techniques used. In groups, they discuss and research the...
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Sectionalism and the Kansas-Nebraska Act
Students define and discuss sectionalism and popular sovereignty, analyze impact of popular sovereignty in creation of state of Kansas, compare issues in territorial Kansas to current politically divisive topic, and evaluate primary...
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Newsworthy Journey
Students conduct Internet research about ancient civilizations to produce a newspaper that reflecting the cultural, political, economic and religious views of the ancient civilizations of Egypt or Mexico.
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Xeriscaping In Your Community
Fourth graders participate in a service-learning project. They design landscaping that maximizes water use and utilizes indigenous plant species. Afterward, they advertise and present their xeriscape garden at a school function such as...
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Using Primary Sources to Discover Reconstruction
Fifth graders discover how reconstruction had an impact on racial issues in the United States. In this Reconstruction lesson, 5th graders are introduced to primary vs. secondary resources and then rotate through stations to view...
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Argumentation and Logic
Learners recognize inductive and deductive reasoning and analyze common fallacies in critical thinking. In this argumentation and logic lesson, students use role playing activities and specific instances of inductive and deductive...
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Levittown, White Picket Paradise?
Students study the origins and happenings of Levittown, Pennsylvania. In this Pennsylvania history lesson plan, students use primary and secondary sources to research the beginnings of Levittown, PA. As a culminating activity, students...
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Consumerism
Seventh graders explain the concept of needs verses wants, influences on consumers, and advertising and relate those to making positive consumer choices. They break into small groups and plan a two-week day camp involving games and...
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Our Solar System
Learners explore the solar system on the internet and video programs. They investigate the names of each planet and their places in the solar system. They chose their favorite planet and design an advertisement to sell a vacation to...
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Infectious Diseases and Africa
Tenth graders examine the impact of diseases on Africa. In this World History lesson, 10th graders prepare a presentation on a specific disease. Students create a plan of action to help that disease.