K20 LEARN
Introduction to Arguing Effectively: Argument Writing
Which is better—Chick-fil-A or MacDonalds? High schoolers learn how to craft an argument essay by beginning an opinion statement. They state a claim, back up their claim with evidence, and consider counter calms. Scholars then create a...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Connotation and Denotation: How Word Choice Affects a Paragraph
Review the terms denotation, connotation, diction, and mood in paragraph writing. After defining the terms, middle schoolers practice writing examples of both connotation and denotation. They complete a connotation and denotation graphic...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Curated OER
The death penalty; What is your view?
Students write a persuasive essay about the death penalty. Students respond to students at St. Ignatius Catholic High School in Cleveland protesting the death of Adremy Dennis. Students research both sides of the debate, before writing...
Curated OER
The Purpose and Power of Persuasion
Examine the power of persuasion and have learners consider how it influences events in their own lives. After reading and analyzing informational texts to understand the author's purpose, class members take a written test and craft a...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Persuasive Tactics in Media
Young scholars present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of...
Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
Persuasion and Use of Language
Students discuss connotative language, hyperbole, allusion, and rhetorical question. In small groups, they read one section of the "Speech to the Virginia Convention" and analyze these devices. Groups present their results to the class.
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Newseum
Slanted Facts and Slippery Numbers
The Internet is known as the information superhighway, but sometimes it's hard to know when to hit the brakes on unreliable sources. Using a well-rounded lesson plan, pupils read and summarize articles about the gender pay gap and...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Museum of Tolerance
Music Evokes Memories and Emotions
Dim the lights, take a deep breath, and press play to explore the emotions and memories that music elicits. Class members begin using relaxation techniques designed to create a positive listening experience. As music plays, learners...
The New York Times
Teaching Orwell and '1984’ with the New York Times
Doublethink and alternate facts? Big Brother and Facebook? 1984 and 2019? Sales of 1984 have surged and so has the use of George Orwell's dystopian classic in classrooms. Whether new to teaching the novel or a seasoned veteran you'll...
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Pennsylvania Department of Education
6 Traits: Word Choice
Students explore language arts by participating in a vocabulary usage activity. In this word choice lesson, students read examples of great word usage in literature and discuss with the class why some words appear stronger than others....
Jen London
Julius Caesar Funeral Speech Essay Assignment
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and Mark...
Newseum
Propaganda Through History: Analyzing Historical Sources
Working in teams, pairs, or individually, scholars select one resource from a gallery of historical sources and consider which examples might be considered propaganda, the techniques used to persuade audiences, and evaluate how the...
Teaching Tolerance
Film Festival
Everybody's a critic—even your pupils! Using the included resources as a guide, screen films related to social justice and ask film enthusiasts to critique them. Publish the reviews for your school community or develop a film festival...
Channel Islands Film
Lone Woman of San Nicolas Island: Lesson Plan 3
Should researchers be able to excavate, examine, and remove Native American artifacts from historic sites? Should companies be permitted to build on sacred Native American land? After watching West of the West's documentary, The Lone...
Curated OER
Emotion or Reason?
Students use persuasive devices to construct oral or written arguments. In this arguments lesson, students discuss the types of persuasive devices used in arguments and form groups to select a topic to research. Students create a...