Curated OER
Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
Alabama Learning Exchange
Weather Instruments For Sale
Students create advertisements for a weather instrument. They conduct Internet research, write a descriptive and persuasive advertisement for the instrument using the flyer template of desktop publishing software, and print a copy that...
Curated OER
An Introduction to Law
With so many different types of law, it can be difficult for learners to discern which is which! Use a newspaper to give tangible examples of various types of law, including criminal, civil, consumer, family, local, state, federal and...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Magazine Mania
Seventh graders examine the components and structure of magazines. In groups they develop a magazine based on the novel of their choice. Comic strips and promotional advertisements about the novels are included in the magazine. Students...
Curated OER
Black and Blue
Students create print advertisements that persuade viewers to visit African-American history museums by detailing their artistic, cultural, and historical benefits.
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Order in the School
Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
Curated OER
Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
Pictures and Slogans Persuade an Audience!
Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
An Honest Cigarette Ad?
Learners recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Curated OER
You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...
Curated OER
For Sale - Ageless Water
Students discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
Curated OER
Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
Curated OER
The Age of Jackson
Students study the image of Andrew Jackson. In this presidential history lesson students investigate the political image that was groomed by Jackson as they examine advertisements. Students compose essays regarding the topic.