Curated OER
Greek Mythology: All in the Family
Twelfth graders compare/contrast the Greek myth to explain an aspect of nature. They create an explanatory myth about some aspect of nature and design a mythological business card using Microsoft Word.
Curated OER
Researching an Author
Students research works by a contemporary author of their
choice, choosing one in particular upon which to focus, conducting research
relating to that work. They create a brochure utilizing Microsoft Publisher then share their brochure...
Curated OER
Communication In U.S. Society; Radio In America
Young scholars see how radio began the modern consumer society, shaped societal views on peoples and cultures and changed family home life forever. Radio shrank the world by bringing far-away places, events, and individuals into peoples...
Curated OER
Art Curators
Students use the Internet to select various works of art around a theme. They create a PowerPoint exhibit of these works and create the written documentation to accompany their presentation. They critique the class exhibits.
PBS
Pbs: Don't Buy It Get Media Smart
PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...
Sophia Learning
Sophia: Politics and Media 4: Message War
Through a variety of resources and external links, students gain an understanding of the language of political ads.
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Tech Target
Whatis.com: Infomercial
This site has the definition of "Infomercial," and includes explanations of the infomercial equivalent in print media and on the internet.
CommonLit
Common Lit: "The Power of Advertising" by Shelby Ostergaard
A learning module that begins with "The Power of Advertising" by Shelby Ostergaard, accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free...
Other
Media Education Foundation: Deconstructing an Advertisement [Pdf]
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
CommonLit
Common Lit: The Daisy Girl Ad
A learning module that begins with "The Daisy Girl Ad," accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free teacher and student...
Other
Glossary: Marketing, Advertising, and Promotional Terms
Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
National Gallery of Art
National Gallery of Art: Text and Art
Students will examine the work of artist Barbara Kruger and consider how visual media, such as in print and advertising, can be constructed to influence viewers' perceptions and behaviors. Students will create their own works of art...
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Alabama Learning Exchange
Alex: Whose Voice Guides Your Choice?
In this one-two week unit, students explore the role media has in influencing public opinion. Students analyze advertising in print, video, and online formats. An optional visit to the Museum of Television and Radio via distance learning...
PBS
Pbs Lesson Plan (Affluenza): Be an Adbuster
Through an integrated approach from PBS, students examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...