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Lesson Plan
Curated OER

The Home Front - "Use It Up, Wear It Out, Make It Do Or Do Without!"

For Teachers 6th - 12th
Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...
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Lesson Plan
Curated OER

To Market to Market

For Teachers 4th
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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Lesson Plan
Curated OER

From the Farm to Your Table: Where Does Our Food Come From?

For Teachers 3rd - 5th
Students discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...
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Lesson Plan
Curated OER

What Is A Business?

For Teachers K - 4th
Learners explore businesses. Using a newspaper, students identify all businesses mentioned or shown. The class creates a list of the types of businesses in the community and they categorize each service or product provided. After...
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Lesson Plan
Curated OER

Putting on a Show

For Teachers 6th - 12th
Students list and research "cutting edge" technology, then develop a Consumer Electronics Trade Show by designing posters, and developing speeches to promote products.
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Lesson Plan
Curated OER

Publishing History

For Teachers 9th - 12th
Students create an issue of a magazine. They work collaboratively to write articles for the magazine, design a cover and develop advertisements. Students complete their page layout, and create the magazine using information form each...
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Lesson Plan
Curated OER

You'd Better Shop Around

For Teachers 9th - 12th
Students compare and contrast the prices of various food items at different grocery stores using newspaper advertisements. Students discuss the benefits and drawbacks of shopping around for items that fit within their monthly budget.
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Lesson Plan
Curated OER

The Market System and Consumerism

For Teachers 9th - 12th
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
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Lesson Plan
Curated OER

Honesty in Writing

For Teachers 8th
Eighth graders analyze the conveyance of honesty in written products. In this writing skills instructional activity, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements...
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Lesson Plan
Curated OER

Pressures and Responsibities

For Teachers 9th - 12th
Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
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Worksheet
Curated OER

Features of An Effective Advertisement

For Students 7th - 9th
In this advertisement worksheet, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is effective or not...
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Lesson Plan
Curated OER

Celebrate the Arts

For Teachers 9th - 12th
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Lesson Plan
Curated OER

Healthy Decision Making Towards Alcohol and Tobacco Use

For Teachers 6th - 12th
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
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Lesson Plan
Curated OER

The Best Birthday Present Ever

For Teachers 7th - 9th
Students view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
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Lesson Plan
Curated OER

Hoodia Hoodoo

For Teachers 9th - 12th
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
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Lesson Plan
Curated OER

Talk Back

For Teachers 4th - 8th
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Lesson Plan
Curated OER

See How They Run

For Teachers 9th - 12th
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Lesson Plan
Curated OER

Pros and Cons of Advertising

For Teachers 12th
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Lesson Plan
Curated OER

Advertise With Geography...it's Free And It's Easy!!

For Teachers 3rd - 6th
Learners establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
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Lesson Plan
Curated OER

Ad Attack!

For Teachers 5th - 10th
Students analyze the hidden messages of advertisements targeted to their age group.
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Worksheet
Curated OER

Ads Are Everywhere

For Students 5th - 6th
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Lesson Plan
Curated OER

Tuck Everlasting and Economic Decision-Making

For Teachers 6th
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
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Lesson Plan
Curated OER

Behind the Ad: The Process of Producing a Political Commerical

For Teachers 9th - 12th
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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Lesson Plan
Curated OER

What Difference Does it Make How Old I Am?

For Teachers 11th - 12th
Young scholars identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience;...