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The Home Front - "Use It Up, Wear It Out, Make It Do Or Do Without!"
Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...
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To Market to Market
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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From the Farm to Your Table: Where Does Our Food Come From?
Students discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...
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What Is A Business?
Learners explore businesses. Using a newspaper, students identify all businesses mentioned or shown. The class creates a list of the types of businesses in the community and they categorize each service or product provided. After...
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Putting on a Show
Students list and research "cutting edge" technology, then develop a Consumer Electronics Trade Show by designing posters, and developing speeches to promote products.
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Publishing History
Students create an issue of a magazine. They work collaboratively to write articles for the magazine, design a cover and develop advertisements. Students complete their page layout, and create the magazine using information form each...
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You'd Better Shop Around
Students compare and contrast the prices of various food items at different grocery stores using newspaper advertisements. Students discuss the benefits and drawbacks of shopping around for items that fit within their monthly budget.
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The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
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Honesty in Writing
Eighth graders analyze the conveyance of honesty in written products. In this writing skills instructional activity, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements...
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Pressures and Responsibities
Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
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Features of An Effective Advertisement
In this advertisement worksheet, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is effective or not...
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Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Healthy Decision Making Towards Alcohol and Tobacco Use
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
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The Best Birthday Present Ever
Students view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
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Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
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Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Advertise With Geography...it's Free And It's Easy!!
Learners establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
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Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
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Ads Are Everywhere
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Tuck Everlasting and Economic Decision-Making
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
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Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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What Difference Does it Make How Old I Am?
Young scholars identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience;...