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Are Antismoking Ads Effective?
Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...
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Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
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Persuasive Writing
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
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Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
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Thinking About Shopping and Spending
Learners list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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World War II: Causes And Consequences
Young scholars discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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US Geography: The Midwest
Learners investigate the geography and agricultural products of the Midwestern United States. For this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They...
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U.S. Geography: The Midwest
Young scholars research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the...
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Animal Farm Lesson Plans
In the novel "Animal Farm" students explore persuasion and the art of propaganda through the media and advertisements.
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BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Learners are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
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You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
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Pictures and Slogans Persuade an Audience!
Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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The Elements of Satire and Propaganda
Movies, books, and advertisements can help students understand satire and propaganda.
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The Who, What, and Y of Design
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.