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Lesson Plan
Curated OER

Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Students examine the basic concepts of advertising.  In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective.  Students evaluate...
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Lesson Plan
Curated OER

Group Advertising Project Using iMovie

For Teachers 5th - 10th
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Lesson Plan
Curated OER

Critical Consumerism

For Teachers 7th - 9th
Students identify the role of advertisements in their environment. For this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
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Lesson Plan
Curated OER

Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Lesson Plan
Curated OER

What's In the Shopping Bag?

For Teachers 6th - 8th
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Lesson Plan
Curated OER

Critical Viewer Activity

For Teachers 6th - 12th
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
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Lesson Plan
Curated OER

Dogfighting Unit Lesson Five--The Media and Propaganda

For Teachers 6th - 12th
Young scholars consider the implications of dogfighting. In this character education lesson, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Lesson Plan
Curated OER

Ad Creation from Admongo.gov

For Teachers 5th - 6th
Learners explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Learners...
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Lesson Plan
Curated OER

Convince Me!

For Teachers 6th - 8th
Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...
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Lesson Plan
Curated OER

Nutrition (Weight Management)

For Teachers 7th
Seventh graders explore nutrition and the effect it has by participating in class discussions.  In this diet and exercise lesson, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how false...
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Lesson Plan
Curated OER

World War II: Causes and Consequences

For Teachers 10th
Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it.  In this World War II lesson, 10th graders examine how World War II changed American society, especially for women.  Students analyze a print ad...
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Lesson Plan
Curated OER

Selling Spelling

For Teachers 3rd - 5th
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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Lesson Plan
Curated OER

How Does Advertising Affect You?

For Teachers 3rd - 5th
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
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Lesson Plan
Curated OER

Boomtime

For Teachers 9th - 12th
Students view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
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Lesson Plan
Curated OER

WWI Propaganda

For Teachers 5th - 8th
Students research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Lesson Plan
Curated OER

Sustainable Dining

For Teachers 7th - 12th
Learners evaluate the how their product choices impact the environment. They discuss the concept of sustainability in agriculture. Students give reasons for buying sustainable food products. A cost-benefit analysis concerning sustainable...
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Worksheet
Curated OER

Advertisement Evaluation Document

For Students 6th - 8th
In this advertisement evaluation instructional activity, students complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would...
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Lesson Plan
Curated OER

A Smarter Consumer

For Teachers 4th - 5th
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
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Lesson Plan
Curated OER

Can You Sell Your Cereal?

For Teachers 3rd - 6th
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Worksheet
Curated OER

Help Wanted!

For Students 6th - 7th
In this plant part worksheet, students read the classified advertisements and match each of the plant parts to the job descriptions provided.
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Lesson Plan
Curated OER

Introduction of Careers in Fine Arts and Communications

For Teachers 9th
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then create...
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Lesson Plan
Curated OER

Analyzing Advertising Techniques

For Teachers 9th - 12th
Young scholars study hyperbole and imagery in advertising. In this advertising techniques lesson, students identify hyperbole and imagery in print advertisements.
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Lesson Plan
Curated OER

Recognizing Advertising Techniques

For Teachers 8th - 12th
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods. 
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Lesson Plan
Curated OER

Food Advertising Tricks

For Teachers 6th - 9th
Young scholars recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.