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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Students evaluate...
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Critical Consumerism
Students identify the role of advertisements in their environment. For this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Critical Viewer Activity
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
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Dogfighting Unit Lesson Five--The Media and Propaganda
Young scholars consider the implications of dogfighting. In this character education lesson, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Ad Creation from Admongo.gov
Learners explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Learners...
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Convince Me!
Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...
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Nutrition (Weight Management)
Seventh graders explore nutrition and the effect it has by participating in class discussions. In this diet and exercise lesson, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how false...
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World War II: Causes and Consequences
Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it. In this World War II lesson, 10th graders examine how World War II changed American society, especially for women. Students analyze a print ad...
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Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
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Boomtime
Students view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
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WWI Propaganda
Students research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Sustainable Dining
Learners evaluate the how their product choices impact the environment. They discuss the concept of sustainability in agriculture. Students give reasons for buying sustainable food products. A cost-benefit analysis concerning sustainable...
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Advertisement Evaluation Document
In this advertisement evaluation instructional activity, students complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would...
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A Smarter Consumer
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
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Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Help Wanted!
In this plant part worksheet, students read the classified advertisements and match each of the plant parts to the job descriptions provided.
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Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then create...
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Analyzing Advertising Techniques
Young scholars study hyperbole and imagery in advertising. In this advertising techniques lesson, students identify hyperbole and imagery in print advertisements.
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Recognizing Advertising Techniques
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods.
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Food Advertising Tricks
Young scholars recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.