Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
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Gems in the Market Today
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
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El Fútbol Femenino en España
Students use a worksheet to help focus their research on Spain's national women's soccer league. They access primary sources in Spanish and write a journalistic article using their findings.
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Cartoons for the Classroom: All Eyes on the Iowa Caucus
Explore the primary elections through political cartoons. Three talking points guide deeper thinking as pupils analyze a cartoon, which depicts the 2008 campaigning in Iowa. Analysts identify caricatures, research why winning Iowa is...
American Psychological Association
How Psychology Benefits Society
How do people form their opinions about certain social issues? Scholars research current global issues to find out how psychology plays a role in swaying thoughts. Using blogs, writings, and presentations, they uncover why people think...
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Smoke and Mirrors
Young scholars study the changing public perception of cigarettes over the century. They create a visual timeline for classroom display, and design a survey on people's views on cigarette smoking for homework. In addition, they design...
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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
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Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
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The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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Science of Special Effects
This is a creative, multidisciplinary, well-designed lesson provided by Scientific American related to special effects. Students make their own animated short films and use math and computer skills.
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Soak It Up
Learners role play where they assume the role of business executives who must decide which of three prototypes of paper towels would be the best buy for consumers. Students compare three products to determine the best value by using...
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Folk Music
Students explore Folk Music in Iowa. For this folk music lesson, students discuss different types of folk music and how it relates to life in Iowa. They take the tune of a song and write their own lyrics to describe their life.
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Customer Service Day
In this Customer Service Day lesson plan, students complete activities such as reading a passage, matching phrases, fill in the blanks, choose the correct word, multiple choice, unscramble the words, sequencing, unscramble the...
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Create a Country
Students work in small groups to list features and elements found on a variety of grade- appropriate maps. They develop a class list of map features and elements to draw from as they create a map of an imaginary country.
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Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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The Great Debate
Students watch tapes of televised presidential debates dating from 1960. They analyze debates and participate in mock debates.
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Advertising
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Through the Looking Glass: Eudora Welty's Photography and The Ponder Heart
Young scholars study the context of The Ponder Heart through Welty's photographs.
They analyze how illustrations and photographs interact with written text and
create their own images to illustrate a well-known Welty short story....
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Tense Consistency Exercise 2
In this tense consistency worksheet, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.
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Cartoons for the Classroom: All Eyes on Iowa
In this current events learning exercise, students analyze a political cartoon about the Iowa caucus and respond to 3 talking point questions.
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
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Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...