Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Power Show
Introduction to Out of the Dust
Powerful images set the stage for Karen Hesse's historical fiction novel, Out of the Dust. The photos, maps, quotes from the text, critical thinking questions, and background information on the Dust Bowl period are all included, and will...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and...
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
Curated OER
The Reading Boost: How Technology Bolsters Literacy
Online technologies can foster increased reading comprehension and motivate learning.
profitt.gatech.edu
Effective Communication: Listening, Speaking, Writing, Interpreting
Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Stopping Deforestation in the Amazon: A Publicity Campaign
Students investigate the environment by designing a group project. In this ecology lesson, students identify the man made threats to the Amazon while reading environmentally conscience vocabulary terms. Students collaborate...
Curated OER
Shopping
Students explore shopping vocabulary. In this ELL speaking lesson, students guess words that would be on a shopping list, identify or define words related to shopping, take a shopping survey, and read related text aloud.
Curated OER
Opening A Bank Account
Students identify the different types of accounts offered by local banks. Students review and define appropriate banking terms when opening an account. Working in pairs, students role play the proper way to open an account. This...
Curated OER
Résumé Rights
Students build a practical resume using Microsoft Word R??sum?? Wizard. Hints useful for avoiding "r??sum?? wrongs" helps them develop the right r??sum?? for their job hunting needs.