University of Virginia
Illustrating Uncle Tom's Cabin
Historical illustrations reveal more than what they are meant to portray. After reading Harriet Beecher Stowe's Uncle Tom's Cabin, high schoolers view a series of illustrations, movie posters, photographs, and book covers that exemplify...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
Curated OER
It's Sale Time: Shopping Vocabulary
For this shopping vocabulary worksheet, students choose a word of word set to correctly fill in blanks in sentences, 15 sentences total.
Curated OER
Objective Versus Subjective
Students examine the difference between subjective and objective statements, newscasts, and media. They discover that subjective is opinion based and objective is fact based.
Curated OER
Commas in a Series; Making an Advertisement!
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
Curated OER
Help Wanted: President of the United States
Learners consider qualities and United States president should have. In this government lesson, students research the responsibilities of the president and use that information to create an advertisement that describes the job and...
Curated OER
Imus: How much free speech is too much?
Young scholars explore current interpretation of the First Amendment, including that of commercial speech. Next read background about Don Imus and his comments about the Rutgers women's basketball team.
Curated OER
Lady Macbeth's Cure
Students role-play the position of Lady Macbeth's nurse. They are to create a project or service that can cure her sleepwalking. They create their own commerical to sell their product.
Curated OER
Glided Age
Eleventh graders will participate to brainstorm on the overhead, characteristics of an "irresponsible" adult and 5 of a "responsible" one? How do these differ if we apply these to businesses? Working in partners--Create a Code of Ethics...
Curated OER
Two-Variable Linear Inequalities
Here is an engaging lesson on solving equations with two variables. Have the class rewrite linear equations in the slope intercept form, y=mx + b. They graph the lines using the slope and y-intercepts.
Curated OER
Clucking Chickens
A comb, wattle, and beak are three characteristics that describe a chicken. Your class can explore the life of a chicken through reading, art, movement, and music. Using a plastic cup and string, they'll create a pretend chicken that...
Curated OER
The Who, What, and Y of Design
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.
Curated OER
No Form of Tobacco is Safe
Young scholars create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Young scholars work...
Curated OER
Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
Curated OER
Descriptive Verbs
Learners read a piece of literature and locate the descriptive verbs in the piece. For this descriptive verbs lesson, students understand the value of using descriptive verbs. Learners rewrite a story they've written with more...
Curated OER
"Taming the Bicycle"
Eighth graders discuss invention of bicycle and early obstacles to riding, listen to and discuss short story "Taming the Bicycle" by Mark Twain, define vocabulary words from story, and create and present humorous "how to" project to...
Curated OER
Newsworthy Journey
Students conduct Internet research about ancient civilizations to produce a newspaper that reflecting the cultural, political, economic and religious views of the ancient civilizations of Egypt or Mexico.
Curated OER
A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
Curated OER
Regulating Drugs: The Creation of the FDA
Students view a video about the Food and Drug Administration. They research its history and functions. They examine problems facing society today. They compare and contrast these issues with those faced during the Progressive Era.