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Lesson Plan
Curated OER

Descriptive Writing Using Landscape Scenes

For Teachers 4th - 7th
Students use the descriptive writing process through the use of landscape scenes, the Paragraph Writing Strategy from the University of Kansas Institute for Research in Learning, and the 4MAT Instructional Model.
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Handout
Read Write Think

Persuasive Techniques in Advertising

For Students 9th - 12th Standards
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Lesson Plan
Curated OER

Writing: Advertisements

For Teachers 3rd - 6th
Students explore these web pages to explore how to write good advertisements.
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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 4th
Fourth graders study persuasive advertisements.
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Lesson Plan
Curated OER

Honesty in Writing

For Teachers 8th
Eighth graders analyze the conveyance of honesty in written products. In this writing skills instructional activity, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements...
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Lesson Plan
Curated OER

Surviving AIDS

For Teachers 8th - 12th
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...
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Lesson Plan
Scholastic

Presenting Persuasively (Grades 6-8)

For Teachers 6th - 8th
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
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Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your high schoolers reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members...
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Lesson Plan
Scholastic

Choose Your Words Wisely (Grades 9-12)

For Teachers 9th - 12th Standards
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
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Workbook
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Storytelling World

Maniac Magee

For Students 4th - 8th Standards
Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based on the...
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Lesson Plan
Media Smarts

Television Broadcast Ratings

For Teachers 7th - 10th
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
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Lesson Plan
British Council

Advertisement Storyboard

For Teachers 6th - 12th Standards
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
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Lesson Plan
C-SPAN

Should Your State Modify Its Voter Registration Laws and Methods for Submitting a Ballot?

For Teachers 6th - 12th Standards
What is the balance between democracy and security? Using articles and videos that examine state voting procedures, learners explore the difficult question. After looking at voting regulations in their state and nationally, they consider...
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Lesson Plan
Curated OER

Critical Consumerism

For Teachers 9th - 10th
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
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Worksheet
Curated OER

Job Advertisements

For Students 12th - Higher Ed
In this ESL worksheet, students read 10 extracts from job advertisements. Students complete the gaps by writing in the words then each extract to a sentence.
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Worksheet
Curated OER

Reading Job Advertisements

For Students 1st - 3rd
In this ESL reading job advertisements instructional activity, students read extracts from job advertisements and fill in the blanks using given words.  Students then match each extract to a sentence.
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Lesson Plan
Curated OER

Classified Advertisements: Target Language Practice

For Teachers 1st - 12th
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then they...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Lesson Plan
Curated OER

A Monster of a Metaphor

For Teachers 7th - 12th
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...
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Writing
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Curated OER

Information from Posters

For Students 4th - 5th Standards
Budding journalists examine and evaluate an informative poster advertising a public meeting to discuss city park issues. They write a paragraph explaining what they found to be effective and ineffective about the poster, then imagine...
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Lesson Plan
Curated OER

Through Our Eyes

For Teachers 10th
After reading Sandra Cisneros’ novel The House on Mango Street, class members design a canned food drive, create advertisements for the drive, and use digital cameras to document the entire process. In addition, pupils journal their...
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Worksheet
Curated OER

Life Skills - Advertising Tricks - Learning About Food Advertisements

For Students 5th - 8th
In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
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Lesson Plan
Curated OER

The Flatmates Episodes 76 & 77: Writing an Advert

For Teachers 5th - 9th
Young scholars analyze and write their own advertisements. For this media lesson plan, students study vocabulary and make predictions as they complete worksheets and activities based on advertising.
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Writing
Curated OER

How to Carve a Pumpkin Expository Writing

For Students 3rd - 5th
Students write a paragraph to inform someone how to carve a pumpkin. In this expository lesson, students follow directions on how to write a proper expository lesson that includes an image, questions to ask yourself, and a paragraph...