Curated OER
Hire Me, I’m Nice: Writing a Resume
Students explore the classified ads for employment opportunities and create a resume. In this resume writing lesson plan students choose a specific job, they must determine what kind of experience, education, etc. they must have to...
Bowland
Mobile Phones
Cheaper cell phone bills? Learners compare two different cell phone plans for a specified number of minutes of phone usage each day. They also determine the conditions for which one plan is cheaper than the other.
Curated OER
Creating a Consumer-Awareness Information Campaign
Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
Curated OER
Do You Get What You Pay For?
Consumers explore scientific notation as it relates to the real world. In this algebra lesson, mathematicians convert Gigabytes in to scientific notation to see if they are being cheated. They differentiate between base ten and base of...
Center for History Education
The Tobacco Economy: How did the Geography of the Chesapeake Region Influence its Development?
Explore the relationship between geography and economy using primary sources. After examining wills, advertisements, and other primary sources, individuals consider how the Chesapeake Region came to be home first to indentured servants,...
Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
Thinking About Shopping and Spending
Learners list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Curated OER
Pictures and Slogans Persuade an Audience!
Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
World War II: Causes And Consequences
Young scholars discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
Curated OER
Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
Curated OER
Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
Curated OER
Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
Public vs. Private
Young scholars watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their...
Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
Oil + Water + Students= Knowledge
Students create advertising with the intent of protecting wildlife. In this service learning lesson, students craft advertisements and write persuasive essays regarding the protection of wildlife.
Curated OER
Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
Curated OER
You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...
Curated OER
Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Curated OER
Tobacco
Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Curated OER
Don't Type To Strangers
Students create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.
Curated OER
For Sale - Ageless Water
Students discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.