Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Newseum
Slanted Facts and Slippery Numbers
The Internet is known as the information superhighway, but sometimes it's hard to know when to hit the brakes on unreliable sources. Using a well-rounded lesson plan, pupils read and summarize articles about the gender pay gap and...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Curated OER
Connotation and Denotation: How Word Choice Affects a Paragraph
Review the terms denotation, connotation, diction, and mood in paragraph writing. After defining the terms, middle schoolers practice writing examples of both connotation and denotation. They complete a connotation and denotation graphic...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Museum of Tolerance
Music Evokes Memories and Emotions
Dim the lights, take a deep breath, and press play to explore the emotions and memories that music elicits. Class members begin using relaxation techniques designed to create a positive listening experience. As music plays, learners...
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Curated OER
Martin Luther King and Writing as a Tool for Social Change
Students explore writing as an agent for social change. In this Social Studies lesson, students examine the power of writing using Dr. King's Letter from a Birmingham Jail. Students will practice the technique of persuasive writing by...
Jen London
Julius Caesar Funeral Speech Essay Assignment
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and Mark...
Channel Islands Film
Lone Woman of San Nicolas Island: Lesson Plan 3
Should researchers be able to excavate, examine, and remove Native American artifacts from historic sites? Should companies be permitted to build on sacred Native American land? After watching West of the West's documentary, The Lone...
Curated OER
Do Heroes Have to Wear a Cape?
Young writers choose a person from American history, their community, or their family to use as the subject of a persuasive essay. The process begins with a discussion of the characteristics of a hero, the completion of a prewriting web,...
Curated OER
Emotion or Reason?
Students use persuasive devices to construct oral or written arguments. In this arguments lesson, students discuss the types of persuasive devices used in arguments and form groups to select a topic to research. Students create a...
Curated OER
Poet Naomi Shihab Nye
Students read and analyze poetry by Naomi Shihab Nye. They define stereotypes, view and discuss a video interview with Nye, present an oral reading of a poem, and write a persuasive letter to an author.
Literacy Design Collaborative
The Art of Persuasion: How Rhetorical Devices Influence Audiences
Scholars analyze a variety of text to identify the development of claims and persuasive techniques writers use. In each text, pupils determine the argument and the persuasive techniques and complete a task introduction worksheet. The...
Teaching Tolerance
Film Festival
Everybody's a critic—even your pupils! Using the included resources as a guide, screen films related to social justice and ask film enthusiasts to critique them. Publish the reviews for your school community or develop a film festival...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Curated OER
Creating Student Advertising
High schoolers explore common advertising strategies used by the media. In this advertising instructional activity, students identify persuasive language in advertisements and construct their own persuasive ad.
Curated OER
Let's Walk That Talk
Students present speeches. In this philanthropy instructional activity, students invite another class to come visit. They talk about philanthropy and present persuasive speeches written in a previous instructional activity. The visiting...
Curated OER
Crossing the Deleware: A Visual Myth or Reality
Students analyze the painting Washington Crossing the Delaware.In this analyzing lesson plan, students analyze this painting that has a lot of historical inaccuracies, and then come up with a persuasive argument supporting or opposing...
Curated OER
Writing and Publishing Skills
Seventh graders experience the satisfaction of writing for a purpose; their self-selected piece be published for an audience. They write using techniques appropriate to the selected genre.
Curated OER
PhotoStory 3 Lesson Plan
In this lesson, PhotoStory 3, pupils create a story board of an original poem through the use of PhotoStory 3 presentation. Students write a poem and use it to develop their storyboard. Pupils publish and share their storyboard. This...