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Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Customer Service Day
In this Customer Service Day lesson plan, students complete activities such as reading a passage, matching phrases, fill in the blanks, choose the correct word, multiple choice, unscramble the words, sequencing, unscramble the...
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Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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My Commercial
Students analyze television commercials. They listen to audio tapes and view video tapes to answer questions about the content. They answer questions related to the products, images, characteristics, and presentation. They rewrite the...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Un anuncio comercial
Create your own television advertisement. Have your learners collaborate to create a product and film a tv commercial for it. Consider providing key vocabulary or sentence frames for lower-level learners.
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Writing
Fourth graders review the writing process by using the English Language Arts Writer's Checklist. They examine a piece of writing for the key elements of composition. They help to make the writing pieces more interesting by correcting...
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Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
Missouri Department of Elementary
The Clique
Mean girls and bully packs are favorite topic for films and TV shows that focus on the destructive power of cliques. High school freshmen are asked to reflect on both the positive and negative aspects of cliques by reading a short...
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Ancient Greece Podcast
In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Students follow a rubric and outline to create their podcast. Students present their podcast to their fellow students.
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TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
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Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
PBS
Broadcast News
Just because a story is on the news doesn't mean it's being presented fairly. Analyze news broadcasts with a lesson focused on evaluating television journalism. At home, kids watch a news show and note the stories presented, including...
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Advertising Project
Young scholars use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their...
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Diabetes
Students identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
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No Form of Tobacco is Safe
Young scholars create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Young scholars work...
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Mixed Media Messages: Reduce, Reuse, Recycle
Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...
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Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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School Day
Students participate in a lesson that involves writing a persuasive essay. They use the prompt of "extending the school day". The paper should contain correct elements of sentence structure with clear purpose that is supported with...
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Selling Solutions
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
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Just a Minute!
Students put the standard measure of clock time -- the minute -- in perspective. This lesson can be modified for virtually any grade level. They write about what they learned about a minute as a result of the activities.
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
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Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.