Seventh grade students have had wide-ranging experiences with fractions and operations on fractions, but ratios and rates may be new concepts for them. This activity introduces students to the idea of rates via a familiar and tangible product: Kool-Aid. Students will add varying amounts of Kool-Aid powder to a set amount of water, thereby producing a sensory experience of rates. The Kool-Aid example also provides a base experience upon which other examples can build.