Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or services to customers, it is necessary to have a marketing plan. A Marketing Plan should address the 4 P's of Marketing: Product, Place, Price, and Promotion. Learners will produce a marketing plan using the marketing mix (4 P's) for a fictitious business they have created. This is a Commerce and Information Technology project-based lesson plan.