In 1773, however, Britain furnished Adams and his allies with an incendiary issue. The powerful East India Company, finding itself in critical financial straits, appealed to the British government, which granted it a monopoly on all tea exported to the colonies. The government also permitted the East India Company to supply retailers directly, bypassing colonial wholesalers who had previously sold it. After 1770, such a flourishing illegal trade existed that most of the tea consumed in America was of foreign origin and imported, illegally, duty- free. By selling its tea through its own agents at a price well under the customary one, the East India Company made smuggling unprofitable and threatened to eliminate the independent colonial merchants at the same time. Aroused not only by the loss of the tea trade but also by the monopolistic practice involved, colonial traders joined the radicals agitating for independence.