Lesson Plan

Ethos, Logos, Pathos: Persuading Your Audience

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Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.

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CCSS: Adaptable
Instructional Ideas
  • Assign the optional activity of groups creating video infomercials and save examples for further use
Classroom Considerations
  • Presumes class members are familiar with crafting persuasive essays
  • Requires a project device for the PowerPoint and internet connection for the videos
Pros
  • Slides introduce viewers to each persuasive technique separately
Cons
  • None
Common Core