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Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access websites where they view advertisements from two iconic American companies; McDonald's and Hello Kitty. Their task is to develop an ad that will be both symbolic and powerful. An engaging lesson that should make your kids more aware of the power that advertising has over us.
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