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Mar Tech: Creativity and Innovation Should Fuel Technology Choices

Curated by ACT

It's tempting to assume that technology is the key when it comes to reaching your audience and engaging them. However, creativity and innovation trump purely technological choices. This article explains the role of each in successfully marketing a product. (Published Oct. 24, 2019)

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Classroom Considerations
  • Knovation Readability Score: 4 (1 low difficulty, 5 high difficulty)
  • The intended use for this resource is Instructional