Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co explains how marketers use specific features to make the site more popular and to get customers to remain loyal to the brand. Parents and teachers are encouraged to preview this unit prior to using with kids. In addition, background information to accompany this online activity is also provided for adults.