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In 2012, each presidential candidate spent a whopping $1 billion! Learners investigate how people create campaigns and run for office. They watch a short video, the 39th of a 50-part US government and politics series, to analyze what goes into creating an effective campaign strategy and team. Discussion on raising money, reaching voters, and staying on topic rounds out the lesson.
1 Collection
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CCSS:
Adaptable
Additional Tags
Instructional Ideas
- Include a short video on how to run a winning campaign given by a member of Barack Obama's campaign team
- Extend the lesson with research and reading on what makes an effective campaign
Classroom Considerations
- Be sure class members have Internet access if assigning the video as homework outside of class
- This video is hosted on YouTube
Pros
- Animations add humor to key concepts, making them more memorable
- Provides support for audio and visual learners
Cons
- None