Malcolm Gladwell discusses the food industry's quest for the perfect spaghetti sauce, and takes a bigger look at the nature of choice and happiness. [17:34]

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Concepts

customer service, food science

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Additional Tags

buyer needs, choice, customer satisfaction, food industry, happiness, happy, pleasing customers, product marketing, malcolm gladwell on spaghetti sauce, ted, ted ed lesson

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Classroom Considerations

Knovation Readability Score: 3 (1 low difficulty, 5 high difficulty)

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