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This The Key to the Media's Hidden Codes instructional video also includes:
You are being manipulated! Arm yourself with awareness! Learn how to identify the various technical codes (images, sounds, colors), and how media makers use these codes to subconsciously influence your emotions and impulses. Just do it. Think different.
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Pros
- The Dig Deeper button accesses links to AdAge's list of the top 10 most viewed ads of 2011
- Also included is a link to the Cannes Lions International Festival of Creativity in Communications award winners
- Options include an opportunity to flip the video: create your own multiple choice and/or open answer questions to check for understanding, add additional resources, or create a discussion question for an online open forum (requires free online registration)
Cons
- None