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University of Bath: Theoretical Approaches to the Mass Media

Curated by ACT

Discusses the role mass media plays in politics. It looks at different views about mass media, i.e., as a threat to mass culture and values, as a tool for democracy, and as seen by Marxists and Neo-Marxists. The Frankfurt School of thought's belief in the importance of mass media in the development of social consciousness is also described.

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mass media and politics, media effects, role of mass media, social consciousness, frankfurt school and mass media, university of bath: theoretical approaches to the mass media, mass media
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