This musical recording studio was established by Sam Phillips in 1952. It was here that he discovered and/or recorded many of the greatest names in rock and roll, including: B.B. King, Howlin' Wolf, Ike Turner, Rufus Thomas, Elvis Presley, Johnny Cash, Jerry Lee Lewis, Carl Perkins, Charlie Rich, and Roy Orbison. Rock and roll was deeply influenced by Phillips' work, and its advent drove profound changes in American music, society, and race relations.