University of Virginia
Miller Center at Uva: u.s. Presidents: Warren G. Harding: American Franchise
Read about American culture and the culture of the Harding presidency in the beginning of the 1920s.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Lin and Don Donn
Lin and Don Donn: Propaganda Techniques: Advertising, Media, Politics &War
Designed by a teacher, this extensive site covers definition, examples, quizzes and lesson plans for teachers.
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
![Media Education Foundation: Deconstructing a Video Advertisement [Pdf] Activity](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Media Education Foundation: Deconstructing a Video Advertisement [Pdf] Activity")
Other
Media Education Foundation: Deconstructing a Video Advertisement [Pdf]
Handout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.
Council for Economic Education
Econ Ed Link: Old Business, New Business
In this lesson students are introduced to several businesses from the past. They see that, while the names for these businesses are different, many of the elements of that job are seen in occupations today. The web site, "Business Cards"...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This instructional activity reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal...
Council for Economic Education
Econ Ed Link: Why Adopt a Highway?
Students learn about the successful Adopt-a- Highway program and how it can save governments and taxpayers money.
Other
First Grade Fun: Media Literacy
This module from a resident educator named Ms. Hernandez shares resources that explain how to discuss media images with their young children.
Other
Web Quest: Propaganda Techniques
Are you looking for an activity to teach propaganda techniques? this interactive lesson allows students to get an experience exploring propaganda techniques.
Tech Target
Whatis.com: Infomercial
This site has the definition of "Infomercial," and includes explanations of the infomercial equivalent in print media and on the internet.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
CommonLit
Common Lit: "The Power of Advertising" by Shelby Ostergaard
A learning module that begins with "The Power of Advertising" by Shelby Ostergaard, accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free...
Smithsonian Institution
Nat'l Portrait Gallery: Ballyhoo! Posters as Portraiture: Greatest Show on Earth
See a poster advertising The Greatest Show on Earth and read text explaining why the poster was so important to advertising the circus.
Council for Economic Education
Econ Ed Link: We Are Consumers and Producers
This lesson plan is geared toward beginning economics concepts. "In this lesson you are going to learn more about how you and others are consumers and producers."
Other
Streetlaw: Consumer and Housing Law
Read about contracts, warranties, credit, deceptive sales practices, cars, and housing--important topics for consumers. This website provides introductory material to each of the above topics and links for further information and research.
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...