Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
C3 Teachers
Economics of Slavery: How Did Cotton Sow the Seeds of Panic?
An inquiry-based lesson challenges high schoolers to research and identify the economic forces and inventions that impacted the cotton industry. Researchers consider how the use of slavery impacted the economic growth of the United States.
Discovery Education
Market Research and Design: The Headphone Challenge
Watch augmented reality bring classrooms to life. Scholars work in groups to design, build, and market a new pair of headphones meant for children under three. They use an augmented reality app to show their headphones in action as they...
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...
Curated OER
Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
Other
Quick Mba: Marketing Research
An in-depth site on marketing research. Discusses what marketing research is, the steps in the marketing research process, types of research methods to use, data collection methods, and much more!
Other
Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...
Princeton Review
The Princeton Review: Career Market Researcher
This site from Princeton Review Publishing provides a detailed description of what a day in the life of a market researcher is like. Also included is information on job requirements, job outlook, and more.
Other
Market Connections: Research Faq
This page offers explanations of research methods and how they work. Though aimed at businesses, it provides good information about conducting school research as well.
TED Talks
Ted: Ted Ed: How Do Focus Groups Work?
Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. Hector Lanz explains how focus groups work.
Other
Careers in Business: Market Research: Overview
This site provides an overview of what a market researcher does. Click on the various links on the left side of the page to research this career more in depth.