Curated OER
Determining Mercantile Volume of a Pine Tree
Fourth graders, acting as foresters, determine timber volumes as sawtimber or pulpwood for marketing. They find the marketable value of a tree using its diameter and volume.
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Curated OER
Toy Planet
Young scholars design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Science Buddies
Science Buddies: Project Ideas: Hands on Shopping: Buy if You Can Give It a Try
In this behavioral science fair project, students will determine if handling merchandise affects interest in a product or its perceived value. The Science Buddies project ideas are set up consistently beginning with an abstract,...
TeachEngineering
Teach Engineering: Green Marketing
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Wolters Kluwer
Small Business Guide: Marketing Plans
This site discusses the marketing element of a business plan. Additional links provide more in-depth detail to this section of a business plan.
Sophia Learning
Sophia: Engineering: Mentos Challenge 2 Day Lesson
Created to teach students of the 21st century, SOPHIA is bringing the world of engineering straight to your fingertips. Become the commander of your own learning experiences as you take part in this interactive lesson.
Media Smarts
Media Awareness Network: Co Co's Adver Smarts
Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...
TeachEngineering
Teach Engineering: Food Packaging
This lesson focuses on how food packages are designed and made. Young scholars will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean,...
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for young scholars. In this instructional activity, young students will learn about online advertisements targeted to children. Young scholars will play on online game; they will...
Other
Smalltown Marketing: How to Make a Super Brochure or Mailing Piece
Presents information on the purpose of brochures, mistakes to avoid, how to write brochure copy, and how to structure brochure.
Texas Instruments
Texas Instruments: Numb3 Rs: The Perfect House
Based off of the hit television show NUMB3RS, this lesson introduces students to the concept of Multi-Attribute Compositional Models, in which market experts determine what features are most in demand for a given product. The lesson is...
Cynthia J. O'Hora
Mrs. O's House: School or Club Multimedia Presentation Project
Boast about your school or a club you belong to by creating a video or slideshow. Guidelines for creation are offered.
TED Talks
Ted: Ted Ed: Why Do Airlines Sell Too Many Tickets?
Have you ever sat in a doctor's office for hours, despite having an appointment? Has a hotel turned down your reservation because it's full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a...
TED Talks
Ted: Ted Ed: The New Science of Marketing
Big data is redefining the relationship between companies and customers. Learn more in this video lesson and explore how it can impact your company today. [1:37]
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
Ludwig Von Mises Institute: Price Discrimination on the Part of the Seller
An extensive article on price discrimination by the seller. Although the article is long, it contains a lot of information about pricing.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Princeton Review
Princeton Review Career Profile: Marketing Executive
This site describes the career of a marketing executive. Read a day in the life of a marketing executive as well as other detailed information on the career.
Princeton Review
The Princeton Review: Career Market Researcher
This site from Princeton Review Publishing provides a detailed description of what a day in the life of a market researcher is like. Also included is information on job requirements, job outlook, and more.
Other
Business Town: The Secrets to Effective Radio Advertising
Here's a good overview on writing a radio advertisement. Some basic tips and ideas. Includes video, 1 min. 7 sec.
TeachEngineering
Teach Engineering: Package Those Foods!
This activity provides students with the opportunity to create a food package for a specific food. The students have three components to focus on in the design of their food package. The package will have to keep the food clean, protect...