Curated OER
Magazine Sales Talks
Students role-play to determine the best types of magazines that should be purchased for their media center. They create a sales presentation for a particular magazine in small groups. As they listen to each presentation they evaluate...
Curated OER
Contestable Markets
Students make inquiry into the concept of contestable markets. The lesson plan focuses upon theory and the intention is to encourage students to move to analysis or evaluation of the market. The lesson plan helps to reinforce the skills...
Curated OER
Strategies for Economic Development
Pupils develop an awareness of the main strategies of development. The limitations of strategies is addressed. The skills of analysis and evaluation in the business environment are developed. The goal of the skills is becoming successful...
Curated OER
Package Design
Twelfth graders utilize the computer and various software programs in order to design a 3 dimensional package which they submit a cost estimate sheet of production in their oral presentation.
Curated OER
Young Entrepreneur
Sixth graders learn about how easy it is to create a snack food and make people want to buy it.
Curated OER
Determining Mercantile Volume of a Pine Tree
Fourth graders, acting as foresters, determine timber volumes as sawtimber or pulpwood for marketing. They find the marketable value of a tree using its diameter and volume.
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Curated OER
Toy Planet
Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Science Buddies
Science Buddies: Project Ideas: Hands on Shopping: Buy if You Can Give It a Try
In this behavioral science fair project, students will determine if handling merchandise affects interest in a product or its perceived value. The Science Buddies project ideas are set up consistently beginning with an abstract,...
TeachEngineering
Teach Engineering: Green Marketing
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Wolters Kluwer
Small Business Guide: Marketing Plans
This site discusses the marketing element of a business plan. Additional links provide more in-depth detail to this section of a business plan.
Sophia Learning
Sophia: Engineering: Mentos Challenge 2 Day Lesson
Created to teach students of the 21st century, SOPHIA is bringing the world of engineering straight to your fingertips. Become the commander of your own learning experiences as you take part in this interactive lesson.
Media Smarts
Media Awareness Network: Co Co's Adver Smarts
Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...
TeachEngineering
Teach Engineering: Food Packaging
This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or...
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for learners. For this lesson, young students will learn about online advertisements targeted to children. Learners will play on online game; they will create an advertisement for...
Other
Smalltown Marketing: How to Make a Super Brochure or Mailing Piece
Presents information on the purpose of brochures, mistakes to avoid, how to write brochure copy, and how to structure brochure.
Texas Instruments
Texas Instruments: Numb3 Rs: The Perfect House
Based off of the hit television show NUMB3RS, this lesson introduces students to the concept of Multi-Attribute Compositional Models, in which market experts determine what features are most in demand for a given product. The lesson is...
Cynthia J. O'Hora
Mrs. O's House: School or Club Multimedia Presentation Project
Boast about your school or a club you belong to by creating a video or slideshow. Guidelines for creation are offered.
TED Talks
Ted: Ted Ed: Why Do Airlines Sell Too Many Tickets?
Have you ever sat in a doctor's office for hours, despite having an appointment? Has a hotel turned down your reservation because it's full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a...
TED Talks
Ted: Ted Ed: The New Science of Marketing
Big data is redefining the relationship between companies and customers. Learn more in this video lesson and explore how it can impact your company today. [1:37]
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson plan, learners explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson plan that would generate...
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
Ludwig Von Mises Institute: Price Discrimination on the Part of the Seller
An extensive article on price discrimination by the seller. Although the article is long, it contains a lot of information about pricing.