Curated OER
Writing a News Article
Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and proofreading a...
Curated OER
Abigail as Mother (Part II)
Different tones for different audiences. That's the big idea behind the second lesson in a two-part series that reveals Abigail Adams as a mother. Scholars examine letters Abigail Adams wrote to her sons, John Quincy Adams and Charles...
Curated OER
Abigail and Mercy
Scholars examine three letters from Abigail Adams to Mercy Otis Warren, compare them to previous letters in the series, and note the change in tone in these letters she writes to her friend.
K20 LEARN
It’s Raining Whats and Whats? Colloquial Language
"Yuns betta outten the lights!" Colloquial language is the focus of a instructional activity that asks middle schoolers to consider the pros and cons of using idioms. They read articles, match expressions with their meaning and place of...
K20 LEARN
Is Pizza Epic? Word Choice
Remember when everything was Fantastic! Fabulous! Awesome! Iconic! A series of activities encourages young writers to move beyond these overused descriptors and instead choose a more precise language.
K20 LEARN
The K20 Chronicle, Lesson 3: Crafting the Article
Picture your class members as photojournalists! Using their interview with a senior as a starting point, would-be photojournalists begin developing an outline for their article by examining their notes from the interview, gathering...
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
New York City Department of Education
Grade 4 Literacy in English Language Arts: A Call to Action
You have the power! Scholars learn that they have power of the pen in their writing. After reading and viewing various sources about standardized testing, they express their own opinions about the testing by writing letters to the...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Facebook
Reputation
What's the key to maintaining a good reputation? Keep your friends close—and your secrets even closer! Social scholars score a deeper understanding of sharing during a lesson from a privacy and reputation module. Participants consider...
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
University of North Carolina
Audience
Challenging pupils' perspectives by having them walk in the shoes of the reader. An informative resource discusses how to identify an audience and anticipate their needs before writing an upcoming argumentative essay.
University of North Carolina
Argument
What elements make up a successful argument? A helpful resource describes aspects of an argument such as the claim, evidence, counterargument, and audience. Perfect as an individual assignment for a flipped lesson or collaborative work,...
iCivics
Mini Lesson A: Monetization
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
Teach with Movies
Teaching Students to Write a Narrative
Encourage narrative writing with a clever exercise. Class members watch episodes from movies and describe what happened to a character, including details about the setting, plot, and characters. Writers then craft a narrative about a...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Savvy Surfers: Website Evaluation and Media Literacy
Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Media Smarts
The Newspaper Front Page
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...