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Chief Marketer: Is Social Media the New Mass Media?
Discusses the evolution of major social media sites such as Facebook and Twitter from their humble beginnings. Then looks at the user experience of marketing on social media sites as it appeared in 2010. Much of the marketing was poorly...
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Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.