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Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)

Curated by ACT

Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.

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Concepts
advertising
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Additional Tags
brochure design, copy writer, direct mail, direct marketing, ezine advertising, internet advertising, marketing letters, newsletter writing, newspaper advertising, sales and marketing, sales letters, writing newsletters, general guidelines for effective print advertising
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Classroom Considerations
  • Knovation Readability Score: 2 (1 low difficulty, 5 high difficulty)
  • This resource is only available on an unencrypted HTTP website.It should be fine for general use, but don’t use it to share any personally identifiable information