Other
Edward Lowe Foundation: Creating Effective Advertisements
Guidelines to the advertising process, including copy length, ad placement, and the like.
Other
Mpg: Analyzing an Ad
Explains why it's difficult for any ad to make an impression. Then offers numerous questions to use to review ad/brochure to determine if print piece is effective. Addresses copy and design from these perspectives.
Other
Dustn.tv: The Essential Guide to What Colors Communicate
An article discussing how colors register in the brain to give the reader emotions and states of mind before even reading a word. Article focuses particularly on choosing colors for a blog design but rationale can be applied anywhere.
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Other
Myprofessionaladvertising.com: Print Ad Strategies
This site comes from the 2nd chapter of a book by Professional Advertising which lists 36 ways in which your ads will be more profitable. This site provides very useful examples of each of these 36 ways.
Other
Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Other
Ideabook.com: 5 Principles of Good Design
Ideabook.com shows why good design is important & how to approach project conceptually. Reminders that design is focused, is geared to target audience--not the designer, & that to be accepted by audience, designer must believe in...
Other
Ideabook.com: The Language of Type
Ideabook.com supplies keyboard instructions (PC & MAC) to create various symbols for mathematics, commerce, finance, weights & measures, punctuation, & reference.
Other
Inc.com: Design & Copywriting Effective Advertising
This site houses eight steps to designing and creating effective print advertising. Among the topics discussed is the 40-40-20 Rule, which the catalog industry feels is the equation to success.
Other
Inside Office: 10 Steps to Advertising Success
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.