This site houses eight steps to designing and creating effective print advertising. Among the topics discussed is the 40-40-20 Rule, which the catalog industry feels is the equation to success.

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advertising is about selling, design and copywriting effective advertising, effective print advertising, knowing your audience, overused words, speak clearly and concisely in ads, "good advertising", 40-40-20 rule, general guidelines for effective print advertising

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Classroom Considerations

Knovation Readability Score: 3 (1 low difficulty, 5 high difficulty)

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