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Univ. Of Mississippi: The Language of Advertising Claims
Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.
TeachEngineering
Teach Engineering: Is That Legal? A Case of Acid Rain
The goal of this activity is to understand how techniques of persuasion (including background, supporting evidence, storytelling and the call to action) are used to develop an argument for or against a topic. Students develop an...
Read Works
Read Works: Passages: Don't Buy a Ford Ever Again, Ca. 1960
[Free Registration/Login Required] Students read an advertisement and some background information and answer questions about comprehension, persuasive techniques, vocabulary, author's purpose, and more. Links to a paired text and paired...
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
AdLit
Ad lit.org: Using Technology to Support Struggling Students
Knowing how to engage in signature scientific acts, such as formulating questions and using evidence in arguments is an important part of science learning. This InfoBrief from the National Center for Technology Innovation offers more...
Writing Fix
Writing Fix: How Big Was Hagrid?
In this lesson learners will decide mathematically how large Hagrid, from the Harry Potter series, is through their reading of persuasive techniques.
Writing Fix
Writing Fix: A Most Nutritious Election
In this lesson young scholars will write a persuasive speech for the Fruit or Vegetable of the Year Award. Nutrition information should be incorporated into this cross-curricular lesson.
Austin Independent School District
Austin Independent School District: Logical Fallacies [Pdf]
A slide show explaining different types of fallacies in persuasive texts including personal attack, bandwagon, appeal to authority, and many more. Then try to find the fallacy in several examples; answers and explanations provided.
TES Global
Tes: Persuasive Techniques
[Free Registration/Login Required] A graphic organizer is provided to help students analyze persuasuve techniques in an advertisement. Students will analyze an advertisement and apply their understanding of the content.
TeachEngineering
Teach Engineering: Smoke and Mirrors
Students develop a persuasive peer-to-peer case against smoking, with the goal to understand how language usage can influence perception, attitudes and behavior.
Read Works
Read Works: News Debate Cash Courses
[Free Registration/Login Required] An informational text debating whether students should or should not get paid to attend class. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: News Debate Firefight
[Free Registration/Login Required] An informational text debating whether teens should or should not be allowed to play violent video games. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: News Debate Password Protected
[Free Registration/Login Required] An informational text debating whether or not schools have the right to monitor what students post online. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: News Debate Cell Phone Scramble
[Free Registration/Login Required] An informational text debating whether students should or should not be allowed to use cell phones in class. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: News Debate Battle of the Binge
[Free Registration/Login Required] An informational text arguing for and against competitive eating contests. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: Should the u.s. Keep the Death Penalty?
[Free Registration/Login Required] An informational text debating the death penalty. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: News Debate Phone Patrol
[Free Registration/Login Required] An informational text about the police being able to search through cell phones without a search warrant. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: Should Dogs Work?
[Free Registration/Login Required] An informational text debating whether dogs should work or just be pets. A question sheet is available to help students build skills in reading comprehension.
Texas Education Agency
Texas Gateway: Analyze Shifts in Perspective in Informational/persuasive Text
[Accessible by TX Educators. Free Registration/Login Required] Explain shifts in perspectives in the same argument and make decisions about support used in those arguments.
Lumen Learning
Lumen: Rhetorical Appeals: Kairos and Pathos
This lesson focuses on appeals that use both Kairos and Pathos, appeals to emotion (pathos) are more likely to be effective work if they are also timely (kairos).
Lumen Learning
Lumen: Rhetorical Appeals: Appeals to Ethos
This lesson focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay or...
Lumen Learning
Lumen: Rhetorical Appeals: Manipulative Appeals to Ethos
This lesson focuses on the ways appeals to ethos can be manipulative including lying about their credentials and employing a number of tricks or fallacies to lure you to their point of view.
Lumen Learning
Lumen: Rhetorical Appeals: Establishing Ethos
This lesson focuses on establishing ethos or credibility. You can establish ethos-or credibility-in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your...