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Lesson Plan

Lumen: Rhetorical Appeals: Appeals to Ethos

Curated by ACT

This lesson focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay or speech would cause an audience to feel that the author is (or is not) trustworthy and credible.

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CCSS: Adaptable
Additional Tags
author's background, credibility of evidence and sources, appeals to ethos, ethos, establishes authority or credibility, lumen learning, lumen: rhetorical appeals: appeals to ethos, rhetorical appeals, recognizing persuasive techniques
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Classroom Considerations
  • Knovation Readability Score: 3 (1 low difficulty, 5 high difficulty)
  • The intended use for this resource is Instructional