Lumen Learning
Lumen: Rhetorical Appeals: Appeals to Ethos
This lesson focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay or...
Lumen Learning
Lumen: Rhetorical Appeals: Manipulative Appeals to Ethos
This lesson focuses on the ways appeals to ethos can be manipulative including lying about their credentials and employing a number of tricks or fallacies to lure you to their point of view.
Lumen Learning
Lumen: Rhetorical Appeals: Establishing Ethos
This lesson focuses on establishing ethos or credibility. You can establish ethos-or credibility-in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your...