English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Persuasive Writing and Speaking
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
Curated OER
Thinking About Hate
This lesson starts out with a guided discussion about the statement "Birds fly in the sky; airplanes fly in the sky; therefore, airplanes are birds" and goes on to cover logical fallacies and reliable sources, relating these to the topic...
Lumen Learning
Lumen: Rhetorical Appeals: Appeals to Logos
This lesson focuses on appeals to logos, or appealing to your audience's logical side including your types of source material, remembering your audience, and being sure to maintain clear lines of reasoning throughout.
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Lumen: Rhetorical Appeals: The Star Criteria
This lesson focuses on the STAR Criteria for evaluating appeals to logos; it includes evaluating for Sufficiency, Typicality, Accuracy, and Relevance.
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Lumen: Rhetorical Appeals: Manipulative Appeals to Logos
This lesson focuses on how to determine if an appeal to logos is manipulative. It also provides a practice activity.
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Lumen: Rhetorical Appeals: Kairos and Logos
This lesson focuses on the 4th logical appeal called Kairos, a time when conditions are right for the accomplishment of a crucial action; the opportune and decisive moment.
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Lumen: Rhetorical Appeals: Kairos and Pathos
This lesson focuses on appeals that use both Kairos and Pathos, appeals to emotion (pathos) are more likely to be effective work if they are also timely (kairos).
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Lumen: Rhetorical Appeals: Appeals to Ethos
This lesson focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay or...
Lumen Learning
Lumen: Rhetorical Appeals: Manipulative Appeals to Ethos
This lesson focuses on the ways appeals to ethos can be manipulative including lying about their credentials and employing a number of tricks or fallacies to lure you to their point of view.
Lumen Learning
Lumen: Rhetorical Appeals: Establishing Ethos
This lesson focuses on establishing ethos or credibility. You can establish ethos-or credibility-in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your...
Lumen Learning
Lumen: Putting It Together: Rhetorical Appeals
This lesson brings together the rhetorical appeals including Logos, Pathos, and Ethos and how to identify and apply each. Click the Next link for more information.
Lumen Learning
Lumen: Rhetorical Appeals: Appeals to Pathos
This lesson focuses on appeals to pathos; to connect to the audience by evoking emotions or by suggesting that author and audience share attitudes, beliefs, and values.
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Lumen: Rhetorical Appeals: Manipulative Appeals to Pathos
This lesson focuses on the manipulative appeals to pathos, trying to unfairly play upon the audience's feelings and emotions through fallacious, misleading, or excessively emotional appeals.